ACMA Compliance for AI Calling in Australia
By Frontly
· Updated
Using AI for phone calls in Australia requires compliance with the Australian Communications and Media Authority (ACMA) regulations. Here's what you need to know.
Key Regulations
Do Not Call Register
All outbound calls must be checked against the Do Not Call Register. This applies to AI calls just as it does to human calls. Penalties for non-compliance can reach $2.5 million.
Calling Hours
Outbound calls (including AI) must only be made during permitted hours:
- Weekdays: 9am - 8pm (local time of the recipient)
- Saturdays: 9am - 5pm
- Sundays and public holidays: No calls permitted
Caller Identification
All outbound calls must display a valid caller ID. The number must be able to receive return calls.
Consent Requirements
For marketing calls, you need either express or inferred consent. AI systems must clearly identify themselves as automated when required.
How Frontly Handles Compliance
Frontly has ACMA compliance built into every call flow:
- Automatic Do Not Call Register checking
- Calling hours enforcement
- Proper caller ID configuration
- Consent management and tracking
- A full transcript and call history for every call
This means you can use AI calling with confidence, knowing every call meets Australian regulatory requirements.
