Frontly vs Smith.ai
Both Frontly and Smith.ai answer calls for businesses. Frontly is Australian-built, Australian-hosted, ACMA compliant, and speaks with an Australian accent on a flat monthly rate. Smith.ai is a US-based hybrid AI+human service priced per call. Here is how they compare for Australian buyers.
- Australian accent voice (Smith.ai is US-accent only)
- Australian data sovereignty and ACMA compliance (Smith.ai stores data offshore)
- Flat monthly rate with unlimited inbound calls (Smith.ai charges $2.40 per AI call or $9.75 per human call)
- Built for AU regulatory context: ACMA, Privacy Act 1988, Do Not Call Register
- Visual workflow builder + cross-call memory (neither available on Smith.ai)
- Native AU integrations: PropertyMe, Rex, VaultRE, ServiceM8, Cliniko (Smith.ai integrates with US-first CRMs)
- Local support hours and onboarding team in Australia
Australian Fit
| Feature | Frontly | Smith.ai |
|---|---|---|
| Australian Accent Voice | Yes | No |
| Australian Data Hosting | Yes | No |
| ACMA Compliance Built In | Yes | No |
| Privacy Act 1988 Compliance | Yes | Unstated |
| Local AU Support Hours | Yes | US hours |
| Australian Onboarding Team | Yes | No |
Australian Accent Voice
Frontly
YesSmith.ai
NoAustralian Data Hosting
Frontly
YesSmith.ai
NoACMA Compliance Built In
Frontly
YesSmith.ai
NoPrivacy Act 1988 Compliance
Frontly
YesSmith.ai
UnstatedLocal AU Support Hours
Frontly
YesSmith.ai
US hoursAustralian Onboarding Team
Frontly
YesSmith.ai
NoBilling & Value
| Feature | Frontly | Smith.ai |
|---|---|---|
| Flat-Rate Monthly | Yes | No |
| Unlimited Inbound Calls | Yes | No |
| Per-Call Billing | No | Yes |
| Human Receptionist Calls at $9.75 each | N/A | Yes |
| $0 Setup Fee | Yes | Yes |
| 30-Day Money-Back Guarantee | N/A | Yes |
Flat-Rate Monthly
Frontly
YesSmith.ai
NoUnlimited Inbound Calls
Frontly
YesSmith.ai
NoPer-Call Billing
Frontly
NoSmith.ai
YesHuman Receptionist Calls at $9.75 each
Frontly
N/ASmith.ai
Yes$0 Setup Fee
Frontly
YesSmith.ai
Yes30-Day Money-Back Guarantee
Frontly
N/ASmith.ai
YesWorkflow & AI
| Feature | Frontly | Smith.ai |
|---|---|---|
| Visual Workflow Builder | Yes | No |
| Cross-Call Memory | Yes | No |
| Hybrid AI + Human Receptionist | AI only | Yes |
| Natural Conversation AI | Yes | Yes |
| Knowledge Base (RAG) | Yes | Limited |
Visual Workflow Builder
Frontly
YesSmith.ai
NoCross-Call Memory
Frontly
YesSmith.ai
NoHybrid AI + Human Receptionist
Frontly
AI onlySmith.ai
YesNatural Conversation AI
Frontly
YesSmith.ai
YesKnowledge Base (RAG)
Frontly
YesSmith.ai
LimitedOutbound Capability
| Feature | Frontly | Smith.ai |
|---|---|---|
| Outbound Campaign Manager | Yes | No |
| Bulk Reminder / Recall Calls | Yes | No |
| ACMA-Compliant Outbound Dialling | Yes | N/A (US) |
Outbound Campaign Manager
Frontly
YesSmith.ai
NoBulk Reminder / Recall Calls
Frontly
YesSmith.ai
NoACMA-Compliant Outbound Dialling
Frontly
YesSmith.ai
N/A (US)Integrations
| Feature | Frontly | Smith.ai |
|---|---|---|
| AU Real Estate CRMs (PropertyMe, Rex, VaultRE) | Yes | No |
| AU Trade Software (ServiceM8, Fergus, Tradify) | Yes | No |
| AU Medical PMS (Cliniko, Best Practice) | Yes | No |
| AU Legal (Clio, LEAP) | Yes | Clio only |
| Salesforce, HubSpot, Zapier | Yes | Yes |
| Native CRM Sync in Real Time | Yes | Yes |
AU Real Estate CRMs (PropertyMe, Rex, VaultRE)
Frontly
YesSmith.ai
NoAU Trade Software (ServiceM8, Fergus, Tradify)
Frontly
YesSmith.ai
NoAU Medical PMS (Cliniko, Best Practice)
Frontly
YesSmith.ai
NoAU Legal (Clio, LEAP)
Frontly
YesSmith.ai
Clio onlySalesforce, HubSpot, Zapier
Frontly
YesSmith.ai
YesNative CRM Sync in Real Time
Frontly
YesSmith.ai
YesSupport & Infrastructure
| Feature | Frontly | Smith.ai |
|---|---|---|
| Unlimited Concurrent Calls | Yes | No |
| 24/7 Answering | Yes | Yes |
| Call Transcripts | Yes | Yes |
| Call Recording with Consent | Yes | Yes |
Unlimited Concurrent Calls
Frontly
YesSmith.ai
No24/7 Answering
Frontly
YesSmith.ai
YesCall Transcripts
Frontly
YesSmith.ai
YesCall Recording with Consent
Frontly
YesSmith.ai
YesDEEP DIVE
Key Differences Explained
Smith.ai's Per-Call Bill at Australian Volume
Smith.ai's Basic plan is $292.50/mo for 30 calls. Standard is $532.50/mo for 60 calls. Pro is $975/mo for 120 calls. Above that it's $9.75 per additional human call or $2.40 per AI call. An Australian dental or GP practice doing 60 calls per day hits Pro's limit in two days and then pays roughly $9.75 × 1,680 extra calls per month = $16,380 in overage. Frontly is flat rate with unlimited inbound calls included. Even at 60 calls per day, your monthly bill does not move.
The AU Accent Problem
Smith.ai uses US-accent AI voice and US-based human receptionists. For Australian businesses where callers expect 'g'day', correct pronunciation of local suburbs, and understanding of AU-specific phrases like 'arvo' or 'bottle-o', a US voice creates friction. Frontly uses a natural Australian accent voice and trains on AU context, place names, and local idioms.
Data Sovereignty and ACMA Compliance
Smith.ai is a US company with infrastructure hosted outside Australia. Call recordings, transcripts, and caller data flow through US-hosted servers. For Australian property managers, medical practices, legal firms, or anyone handling sensitive data under the Privacy Act 1988, offshore storage is a compliance risk. Frontly is 100% Australian-hosted with explicit ACMA compliance, Privacy Act alignment, and audit trail on every call.
When Smith.ai Might Still Be Right For You
If you specifically need a human-in-the-loop hybrid service where a live US-based receptionist takes calls after business hours, Smith.ai's hybrid model is a differentiator. Frontly is AI-only. For Australian businesses that want 24/7 AI answering with AU accent and AU data hosting, Frontly is the match. For businesses that explicitly want a live human voice and are comfortable with offshore data, Smith.ai's hybrid model may suit.
Contact Us for Pricing
All features included. AU accent. AU data hosting. No overage risk.
US-based. Per-call billing. US accent only. Offshore data storage.
FAQ
Frequently Asked Questions
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