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Frontly vs Smith.ai

Both Frontly and Smith.ai answer calls for businesses. Frontly is Australian-built, Australian-hosted, ACMA compliant, and speaks with an Australian accent on a flat monthly rate. Smith.ai is a US-based hybrid AI+human service priced per call. Here is how they compare for Australian buyers.

Why Australian businesses choose Frontly over Smith.ai
  • Australian accent voice (Smith.ai is US-accent only)
  • Australian data sovereignty and ACMA compliance (Smith.ai stores data offshore)
  • Flat monthly rate with unlimited inbound calls (Smith.ai charges $2.40 per AI call or $9.75 per human call)
  • Built for AU regulatory context: ACMA, Privacy Act 1988, Do Not Call Register
  • Visual workflow builder + cross-call memory (neither available on Smith.ai)
  • Native AU integrations: PropertyMe, Rex, VaultRE, ServiceM8, Cliniko (Smith.ai integrates with US-first CRMs)
  • Local support hours and onboarding team in Australia

Australian Fit

Australian Accent Voice

Frontly

Yes

Smith.ai

No

Australian Data Hosting

Frontly

Yes

Smith.ai

No

ACMA Compliance Built In

Frontly

Yes

Smith.ai

No

Privacy Act 1988 Compliance

Frontly

Yes

Smith.ai

Unstated

Local AU Support Hours

Frontly

Yes

Smith.ai

US hours

Australian Onboarding Team

Frontly

Yes

Smith.ai

No

Billing & Value

Flat-Rate Monthly

Frontly

Yes

Smith.ai

No

Unlimited Inbound Calls

Frontly

Yes

Smith.ai

No

Per-Call Billing

Frontly

No

Smith.ai

Yes

Human Receptionist Calls at $9.75 each

Frontly

N/A

Smith.ai

Yes

$0 Setup Fee

Frontly

Yes

Smith.ai

Yes

30-Day Money-Back Guarantee

Frontly

N/A

Smith.ai

Yes

Workflow & AI

Visual Workflow Builder

Frontly

Yes

Smith.ai

No

Cross-Call Memory

Frontly

Yes

Smith.ai

No

Hybrid AI + Human Receptionist

Frontly

AI only

Smith.ai

Yes

Natural Conversation AI

Frontly

Yes

Smith.ai

Yes

Knowledge Base (RAG)

Frontly

Yes

Smith.ai

Limited

Outbound Capability

Outbound Campaign Manager

Frontly

Yes

Smith.ai

No

Bulk Reminder / Recall Calls

Frontly

Yes

Smith.ai

No

ACMA-Compliant Outbound Dialling

Frontly

Yes

Smith.ai

N/A (US)

Integrations

AU Real Estate CRMs (PropertyMe, Rex, VaultRE)

Frontly

Yes

Smith.ai

No

AU Trade Software (ServiceM8, Fergus, Tradify)

Frontly

Yes

Smith.ai

No

AU Medical PMS (Cliniko, Best Practice)

Frontly

Yes

Smith.ai

No

AU Legal (Clio, LEAP)

Frontly

Yes

Smith.ai

Clio only

Salesforce, HubSpot, Zapier

Frontly

Yes

Smith.ai

Yes

Native CRM Sync in Real Time

Frontly

Yes

Smith.ai

Yes

Support & Infrastructure

Unlimited Concurrent Calls

Frontly

Yes

Smith.ai

No

24/7 Answering

Frontly

Yes

Smith.ai

Yes

Call Transcripts

Frontly

Yes

Smith.ai

Yes

Call Recording with Consent

Frontly

Yes

Smith.ai

Yes

DEEP DIVE

Key Differences Explained

Smith.ai's Per-Call Bill at Australian Volume

Smith.ai's Basic plan is $292.50/mo for 30 calls. Standard is $532.50/mo for 60 calls. Pro is $975/mo for 120 calls. Above that it's $9.75 per additional human call or $2.40 per AI call. An Australian dental or GP practice doing 60 calls per day hits Pro's limit in two days and then pays roughly $9.75 × 1,680 extra calls per month = $16,380 in overage. Frontly is flat rate with unlimited inbound calls included. Even at 60 calls per day, your monthly bill does not move.

The AU Accent Problem

Smith.ai uses US-accent AI voice and US-based human receptionists. For Australian businesses where callers expect 'g'day', correct pronunciation of local suburbs, and understanding of AU-specific phrases like 'arvo' or 'bottle-o', a US voice creates friction. Frontly uses a natural Australian accent voice and trains on AU context, place names, and local idioms.

Data Sovereignty and ACMA Compliance

Smith.ai is a US company with infrastructure hosted outside Australia. Call recordings, transcripts, and caller data flow through US-hosted servers. For Australian property managers, medical practices, legal firms, or anyone handling sensitive data under the Privacy Act 1988, offshore storage is a compliance risk. Frontly is 100% Australian-hosted with explicit ACMA compliance, Privacy Act alignment, and audit trail on every call.

When Smith.ai Might Still Be Right For You

If you specifically need a human-in-the-loop hybrid service where a live US-based receptionist takes calls after business hours, Smith.ai's hybrid model is a differentiator. Frontly is AI-only. For Australian businesses that want 24/7 AI answering with AU accent and AU data hosting, Frontly is the match. For businesses that explicitly want a live human voice and are comfortable with offshore data, Smith.ai's hybrid model may suit.

Contact Us for Pricing

Frontly
Flat monthly rate, unlimited calls

All features included. AU accent. AU data hosting. No overage risk.

Smith.ai
$292.50-$975/mo + $2.40-$9.75 per extra call

US-based. Per-call billing. US accent only. Offshore data storage.

FAQ

Frequently Asked Questions

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