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Frontly vs ReelAI

Both Frontly and ReelAI are Australian AI calling platforms. Frontly gives you a visual workflow builder, unlimited concurrent calls, cross-call memory, inbound + outbound on the same plan, and flat-rate pricing. ReelAI does not offer any of these.

Why agencies choose Frontly over ReelAI
  • Visual workflow builder: design call flows without code (ReelAI has no equivalent)
  • Flat-rate pricing with no per-call charges and no overage surprises (ReelAI charges per-call with usage limits)
  • Inbound + outbound on the same plan, with up to 200 outbound AI agents per customer
  • Unlimited concurrent calls with no bottlenecks during peak enquiry times
  • Cross-call memory: returning callers recognised and recalled across every call
  • Every booking captured in your Frontly dashboard, ready for your team to act on

Call Handling

Inbound Call Answering

Frontly

Yes

ReelAI

Yes

Outbound AI Calling

Frontly

Yes

ReelAI

Yes

Unlimited Concurrent Calls

Frontly

Yes

ReelAI

No

After-Hours Coverage

Frontly

Yes

ReelAI

Yes

Smart Call Routing by Intent

Frontly

Yes

ReelAI

No

Warm Transfer to Human Agent

Frontly

Yes

ReelAI

No

Voicemail Capture with Urgency Flags

Frontly

Yes

ReelAI

No

AI Capabilities

Visual Workflow Builder

Frontly

Yes

ReelAI

No

Cross-Call Memory

Frontly

Yes

ReelAI

No

Knowledge Base with RAG

Frontly

Yes

ReelAI

No

Natural Language Understanding

Frontly

Yes

ReelAI

Yes

Custom Voice & Personality

Frontly

Yes

ReelAI

Limited

Multi-Language Support

Frontly

Yes

ReelAI

No

Outbound Campaigns

Campaign Manager Dashboard

Frontly

Yes

ReelAI

No

Multiple Campaign Agents

Frontly

Yes

ReelAI

No

Smart Retry Logic

Frontly

Yes

ReelAI

No

Concurrent Call Control

Frontly

Yes

ReelAI

No

Real-Time Campaign Analytics

Frontly

Yes

ReelAI

No

Call Outcome Tracking

Frontly

Yes

ReelAI

No

Capture & Delivery

Bookings captured in vendor's own dashboard

Frontly

Yes

ReelAI

Limited

Email notifications as workflow tool

Frontly

Yes

ReelAI

Yes

SMS notifications as workflow tool

Frontly

Yes

ReelAI

No

Live call status + transcripts in dashboard

Frontly

Yes

ReelAI

Yes

Up to 200 outbound agents per customer

Frontly

Yes

ReelAI

No

Pricing & Value

Flat-Rate Pricing

Frontly

Yes

ReelAI

No

No Per-Minute Charges

Frontly

Yes

ReelAI

No

All Features Included

Frontly

Yes

ReelAI

No

Free Onboarding & Setup

Frontly

Yes

ReelAI

Paid

Free Workflow Customisation

Frontly

Yes

ReelAI

No

Compliance & Security

Do Not Call Register screening

Frontly

Yes

ReelAI

No

Calling Hours Auto-Enforcement

Frontly

Yes

ReelAI

No

Public Holiday Awareness

Frontly

Yes

ReelAI

No

DEEP DIVE

Key Differences Explained

Visual Workflow Builder vs Black-Box AI

Frontly's drag-and-drop workflow builder lets you design exactly how your AI handles every call scenario, from buyer enquiries to tenant maintenance requests. ReelAI uses a black-box approach where you describe what you want and hope the AI figures it out. With Frontly, you're in complete control.

Inbound + Outbound on One Platform

ReelAI focuses on inbound. Frontly runs both inbound call answering AND outbound campaigns from the same dashboard at the same flat rate. Up to 200 outbound AI agents per customer. Run a recall list, an arrears chase, or a sales discovery campaign without buying a second product.

Flat-Rate vs Per-Minute Pricing

ReelAI charges between $497-997/month with usage limits, so a busy month can push you into overage charges. Frontly starts at $149/month on a flat rate, so you know exactly what you'll pay regardless of how many calls your AI handles. No per-minute charges, no overage surprises, and every feature is included on the plan rather than gated behind a higher tier.

Unlimited Concurrent Calls and Cross-Call Memory

When a listing goes live or a campaign lands, ten people can call at once. Frontly answers every one of them in parallel with unlimited concurrent calls, while ReelAI has no unlimited-concurrency guarantee, so peak-time callers can hit a queue. Frontly also remembers returning callers across every call with cross-call memory, which ReelAI does not offer, so a repeat caller never has to start from scratch.

Where Your Bookings Land

Frontly captures every booking, lead, and transcript in your own Frontly dashboard, ready for your team to action the next morning, and can push the same data out by email and SMS as workflow tools. ReelAI's dashboard capture is limited and it has no SMS notifications, so the outcomes your AI captures are harder to route to the right person.

How Pricing Compares

Frontly
From $149/mo, flat rate

All features included. No per-minute charges.

ReelAI
$497-997/mo + usage limits

Tiered pricing with usage limits and overage charges.

INDUSTRY FIT

Is Frontly right for your industry?

AI receptionist for real estate agencies needs both sides of the conversation: inbound buyer enquiries during a campaign and outbound follow-up afterwards, on one plan rather than two products.

AI reception for property managers benefits most from cross-call memory, because the tenant calling today about a repair is usually the tenant who called last week about the same repair.

AI phone answering for trades cannot afford a queue: unlimited concurrent calls means three enquiries at 8am are three quotes, not one answered call and two competitors.

FAQ

Frequently Asked Questions

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