Frontly vs ReelAI
Both Frontly and ReelAI are Australian AI calling platforms. Frontly gives you a visual workflow builder, unlimited concurrent calls, cross-call memory, inbound + outbound on the same plan, and flat-rate pricing. ReelAI does not offer any of these.
The short answer
Should I choose Frontly or ReelAI?
Both are Australian AI receptionist platforms. Frontly is a flat monthly rate against a published minute allowance, with a visual workflow builder so you can see and change exactly what the agent says. ReelAI prices per call, so the bill tracks your busiest months. If predictable cost and hands-on control of the call flow matter to you, Frontly is the closer fit.
- Visual workflow builder: design call flows without code (ReelAI has no equivalent)
- Flat-rate pricing sized by a monthly minute allowance, with every metered rate published up front (ReelAI charges per-call with usage limits)
- Inbound and outbound available on the same plan (ReelAI is inbound-focused)
- Unlimited concurrent calls with no bottlenecks during peak enquiry times
- Cross-call memory: returning callers recognised and recalled across every call
- Every booking captured in your Frontly dashboard, ready for your team to act on
Call Handling
| Feature | Frontly | ReelAI |
|---|---|---|
| Inbound Call Answering | Yes | Yes |
| Outbound AI Calling | Yes | Yes |
| Unlimited Concurrent Calls | Yes | No |
| After-Hours Coverage | Yes | Yes |
| Smart Call Routing by Intent | Yes | No |
| Warm Transfer to Human Agent | Yes | No |
| Voicemail Capture with Urgency Flags | Yes | No |
Swipe the table to see the ReelAI column.
AI Capabilities
| Feature | Frontly | ReelAI |
|---|---|---|
| Visual Workflow Builder | Yes | No |
| Cross-Call Memory | Yes | No |
| Knowledge Base with RAG | Yes | No |
| Natural Language Understanding | Yes | Yes |
| Custom Voice & Personality | Yes | Limited |
| Multi-Language Support | Yes | No |
Swipe the table to see the ReelAI column.
Outbound Campaigns
| Feature | Frontly | ReelAI |
|---|---|---|
| Campaign Manager Dashboard | Yes | No |
| Multiple Campaign Agents | Yes | No |
| Smart Retry Logic | Yes | No |
| Concurrent Call Control | Yes | No |
| Real-Time Campaign Analytics | Yes | No |
| Call Outcome Tracking | Yes | No |
Swipe the table to see the ReelAI column.
Capture & Delivery
| Feature | Frontly | ReelAI |
|---|---|---|
| Bookings captured in vendor's own dashboard | Yes | Limited |
| Email notifications as workflow tool | Yes | Yes |
| SMS notifications as workflow tool | Yes | No |
| Live call status + transcripts in dashboard | Yes | Yes |
| Outbound campaign manager included | Yes | No |
Swipe the table to see the ReelAI column.
Pricing & Value
| Feature | Frontly | ReelAI |
|---|---|---|
| Flat-Rate Pricing | Yes | No |
| Flat Monthly Rate | Yes | No |
| All Features Included | Yes | No |
| Free Onboarding & Setup | Yes | Paid |
| Free Workflow Customisation | Yes | No |
Swipe the table to see the ReelAI column.
Compliance & Security
| Feature | Frontly | ReelAI |
|---|---|---|
| Do Not Call Register screening | Yes | No |
| Calling Hours Auto-Enforcement | Yes | No |
| Public Holiday Awareness | Yes | No |
Swipe the table to see the ReelAI column.
DEEP DIVE
Key Differences Explained
Visual Workflow Builder vs Black-Box AI
Frontly's drag-and-drop workflow builder lets you design exactly how your AI handles every call scenario, from buyer enquiries to tenant maintenance requests. ReelAI uses a black-box approach where you describe what you want and hope the AI figures it out. With Frontly, you're in complete control.
Inbound + Outbound on One Platform
ReelAI focuses on inbound. Frontly runs both inbound call answering AND outbound campaigns from the same dashboard at the same flat rate. Outbound campaign manager included. Run a recall list, an arrears chase, or a sales discovery campaign without buying a second product.
Flat-Rate vs Per-Minute Pricing
ReelAI charges between $497-997/month with usage limits, so a busy month can push you into overage charges. Frontly starts at $149/month on a flat rate with a published minute allowance, and every rate we meter beyond it is published up front on the pricing page, and every feature is included on the plan rather than gated behind a higher tier.
Unlimited Concurrent Calls and Cross-Call Memory
When a listing goes live or a campaign lands, ten people can call at once. Frontly answers every one of them in parallel with unlimited concurrent calls, while ReelAI has no unlimited-concurrency guarantee, so peak-time callers can hit a queue. Frontly also remembers returning callers across every call with cross-call memory, which ReelAI does not offer, so a repeat caller never has to start from scratch.
Where Your Bookings Land
Frontly captures every booking, lead, and transcript in your own Frontly dashboard, ready for your team to action the next morning, and can push the same data out by email and SMS as workflow tools. ReelAI's dashboard capture is limited and it has no SMS notifications, so the outcomes your AI captures are harder to route to the right person.
How Pricing Compares
All features included. Flat monthly rate.
Tiered pricing with usage limits and overage charges.
INDUSTRY FIT
Is Frontly right for your industry?
AI receptionist for real estate agencies needs both sides of the conversation: inbound buyer enquiries during a campaign and outbound follow-up afterwards, on one plan rather than two products.
AI reception for property managers benefits most from cross-call memory, because the tenant calling today about a repair is usually the tenant who called last week about the same repair.
AI phone answering for trades cannot afford a queue: unlimited concurrent calls means three enquiries at 8am are three quotes, not one answered call and two competitors.
FAQ
Frequently Asked Questions
Frontly offers several features ReelAI does not, including a visual workflow builder, cross-call memory, unlimited concurrent calls, flat-rate pricing, and outbound campaigns at scale. Both serve Australian business, but Frontly gives you more control, better value, and bookings captured in your Frontly dashboard.
Yes. Our team will help migrate your existing call flows and set up your Frontly account at no extra cost. A standard agency is live in about an hour, because the workflows are templated and most of the work is agreeing your call types and escalation rules.
ReelAI charges $497-997/month with usage-based limits. Frontly starts at $149/month on a flat rate with every feature included, and every metered rate is published up front. See https://www.frontly.com.au/pricing for current plans.
ReelAI can place outbound calls, but it does not include a campaign manager, multiple campaign agents, smart retry logic, or real-time campaign analytics. Frontly includes all of those,, so you can run recall lists, arrears chases, and sales discovery from the same flat-rate plan.
No. ReelAI uses a black-box approach where you describe what you want and rely on the AI to interpret it. Frontly gives you a drag-and-drop visual workflow builder, so you control exactly how the AI handles every call scenario: the greeting, the qualifying questions, the booking rules, and the escalation triggers.
Yes. Frontly answers unlimited concurrent calls, so a sudden spike when a listing goes live or a campaign lands never sends callers to a queue. ReelAI does not guarantee unlimited concurrency, which can bottleneck peak-time enquiries.
Every booking, lead, and transcript lands in your own Frontly dashboard, ready for your team to action the next morning, with optional email and SMS notifications as workflow tools. ReelAI's own-dashboard capture is limited and it has no SMS notifications, so the outcomes it captures are harder to route to the right person.
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