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Platform · Workflow Builder

Your AI, scripted exactly the way you want.

Design what your agent says and does on a visual, drag-and-drop canvas. Start from a prebuilt receptionist workflow, then change any word, add a branch, or spin up a new flow yourself, no code and no developers.

Powers inbound & outbound agents
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Prebuilt receptionist workflow · Fully customisable · Test before you launch

The short answer

What is the Frontly workflow builder?

The Frontly workflow builder is a visual canvas where you design exactly what your AI agent says and does, without writing code or prompts. You drag blocks that fetch caller data, hold the instructions, or take an action such as booking, transferring or sending a confirmation. Frontly shows the compiled instructions as you build, so you see the effect of a change before a caller ever hears it.

The problem

Off-the-shelf AI says the wrong thing in your business

Generic scripts do not know your services, your booking rules, or how you speak to customers. Most platforms either lock the flow down so you cannot change it, or hand you a blank box and wish you luck. Neither gets you an agent that sounds like your business.

Frontly gives you a visual builder and a prebuilt receptionist workflow to start from, ready for your business details.

Drag-and-drop, no codeA prebuilt receptionist workflow to start fromTemplates for common scenariosPreview in-browser before launch

No code

Build call flows by dragging blocks, not writing scripts

Arrange building blocks on a canvas to define how a call flows: greet, ask, branch, book, transfer, end. Rearrange, duplicate, and configure each block visually. Undo and redo as you go.

  • A library of building blocks you rearrange visually
  • Auto-layout, undo and redo, and keyboard shortcuts
  • See the exact instructions your AI will follow as you build

Ready to customise

Start from a prebuilt receptionist workflow, then make it yours

You do not start from a blank page. Begin with a prebuilt general business receptionist workflow, add your business information, the questions to ask and your call-handling rules, and test it before you go live. Change any wording or rule yourself, any time.

  • A prebuilt general business receptionist workflow to start from
  • Tweak every word your AI says, before and after launch
  • Smart defaults on every field, override only what you want

Editing the words your AI speaks

Fast start

Start from a template, not a blank canvas

Ready-made workflows and building blocks put the call basics in place from the start. Clone a working flow to spin up a variation in seconds.

  • Ready-made workflows for common call jobs
  • Clone a flow with all its configuration intact
  • Adapt a starting point instead of a blank canvas
See the workflow templates

Choosing a workflow template

Intelligent branching

Route the conversation on any condition

Send the call down different paths based on what the caller wants, the time of day, or any rule you define. The same flow can handle a booking, a question, and a transfer without getting tangled.

  • Branch on caller intent, time of day, or custom rules
  • Handle many outcomes in one clean flow
  • Reuse the same builder for inbound and outbound

Branching logic in a call flow

How it works

From idea to live agent

1

Open the prebuilt workflow

Start from the prebuilt general business receptionist workflow on the canvas, so you begin with a working call flow, not a blank page.

2

Add your business details

Enter your business information, the questions to ask callers, and your call-handling rules, in your own wording.

3

You refine and launch

Preview it in your browser, change anything you want, then go live. Adjust the flow yourself whenever things change.

Envision it in your business

Flows you can shape

One builder, every kind of call your business handles.

After-hours answering

A different flow for evenings and weekends, with its own rules.

Booking and rescheduling

Guide callers through checking availability and locking in a time.

Lead qualification

Ask the right questions and tag the lead before it reaches your team.

Set up an intake form

FAQ plus transfer

Answer common questions, then hand off the calls that need a person.

Outbound scripts

Use the same designer to script reminders, follow-ups, and campaigns.

Seasonal changes

Swap in a holiday or promotion flow, then switch back, in minutes.

Work inside your own system

Read and update your own ordering, booking or job system during the call. See it in the voice-ordering demo.

Try the live demo

CUSTOMISE FOR YOUR INDUSTRY

The industries where it matters most

The industries where this changes the most calls, and why their phones are different.

After-hours answering service

Calls keep coming after you close, and an on-call roster is an expensive way to catch them.

See the industry page

Dental virtual receptionist

A missed call is an empty chair, and recalls only happen if somebody actually makes them.

See the industry page

Real estate answering service

Buyer enquiries arrive in bursts around listings and inspections, and go cold within the hour.

See the industry page

Small business answering service

You are the owner, the operator, and the switchboard, and only one of those pays.

See the industry page

FAQ

Frequently asked questions

No. Flows are built by dragging and arranging blocks on a visual canvas, and you start from a prebuilt receptionist workflow rather than a blank page.

Yes. You can edit any wording or rule yourself at any time, and preview the change in your browser before it goes live.

The canvas offers blocks across three categories: ones that bring in caller and account data, ones that hold the AI's instructions and control the flow, and ones that take actions such as booking, transferring, or sending a confirmation.

As you build, Frontly shows the exact compiled instructions the AI will follow, so there is no guesswork about how a change affects behaviour.

Every text field starts with sensible default wording from the platform. You type to override only the parts you want to change, and reset to the default at any time.

Workflows are version-controlled, and simultaneous edits are detected rather than silently merged, so two people cannot overwrite each other's changes. If someone saved while you were editing, you are told before your version is written instead of finding out when a call behaves unexpectedly. Earlier versions stay available, so an edit that turns out wrong can be rolled back rather than reconstructed from memory.

Test an agent's conversation in your browser before any phone call, so you can validate the flow without picking up the phone.

Duplicate any workflow with all of its node configuration intact, so a proven flow becomes the starting point for the next one.

HEAR IT FOR YOURSELF

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