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Platform · Workflow Builder

Your AI, scripted exactly the way you want.

Design what your agent says and does on a visual, drag-and-drop canvas. We build your first workflow for you, then you can change any word, add a branch, or spin up a new flow yourself, no code and no developers.

Powers inbound & outbound agents
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We build it for you · Fully customisable · Test before you launch

The short answer

What is the Frontly workflow builder?

The Frontly workflow builder is a visual canvas where you design exactly what your AI agent says and does, without writing code or prompts. You drag blocks that fetch caller data, hold the instructions, or take an action such as booking, transferring or sending a confirmation. Frontly shows the compiled instructions as you build, so you see the effect of a change before a caller ever hears it.

The problem

Off-the-shelf AI says the wrong thing in your business

Generic scripts do not know your services, your booking rules, or how you speak to customers. Most platforms either lock the flow down so you cannot change it, or hand you a blank box and wish you luck. Neither gets you an agent that sounds like your business.

Frontly gives you a visual builder, and a team that configures it to your business first.

Drag-and-drop, no codeWe build your first flow for youTemplates for common scenariosPreview in-browser before launch

No code

Build call flows by dragging blocks, not writing scripts

Arrange building blocks on a canvas to define how a call flows: greet, ask, branch, book, transfer, end. Rearrange, duplicate, and configure each block visually. Undo and redo as you go.

  • A library of building blocks you rearrange visually
  • Auto-layout, undo and redo, and keyboard shortcuts
  • See the exact instructions your AI will follow as you build

Done with you

We build it for you, then you make it yours

You do not start from a blank page. Our team configures your first workflow around how your business actually runs. After launch, you can change any wording or rule yourself, any time.

  • Your first workflow is built to your requirements
  • Tweak every word your AI says after launch
  • Smart defaults on every field, override only what you want

Editing the words your AI speaks

Fast start

Templates for the scenarios you already have

Begin from a proven template for common situations and adapt it, instead of designing from scratch. Clone a working flow to spin up a variation in seconds.

  • Templates for sales, bookings, and outbound campaigns
  • Clone a flow with all its configuration intact
  • Adapt a starting point instead of a blank canvas

Choosing a workflow template

Intelligent branching

Route the conversation on any condition

Send the call down different paths based on what the caller wants, the time of day, or any rule you define. The same flow can handle a booking, a question, and a transfer without getting tangled.

  • Branch on caller intent, time of day, or custom rules
  • Handle many outcomes in one clean flow
  • Reuse the same builder for inbound and outbound

Branching logic in a call flow

How it works

From idea to live agent

1

Tell us how your business runs

Share how you handle calls, what you need to ask, and what should happen with a booking or a lead.

2

We build the workflow

Our team turns that into a working call flow on the canvas, configured for your services and your wording.

3

You refine and launch

Preview it in your browser, change anything you want, then go live. Adjust the flow yourself whenever things change.

Envision it in your business

Flows you can shape

One builder, every kind of call your business handles.

After-hours answering

A different flow for evenings and weekends, with its own rules.

Booking and rescheduling

Guide callers through checking availability and locking in a time.

Lead qualification

Ask the right questions and tag the lead before it reaches your team.

FAQ plus transfer

Answer common questions, then hand off the calls that need a person.

Outbound scripts

Use the same designer to script reminders, follow-ups, and campaigns.

Seasonal changes

Swap in a holiday or promotion flow, then switch back, in minutes.

Work inside your own system

Read and update your own ordering, booking or job system during the call. See it in the voice-ordering demo.

Try the live demo

BUILT FOR YOUR INDUSTRY

Workflow Builder in your industry

The industries where this changes the most calls, and why their phones are different.

After-hours answering service

Most enquiries arrive outside business hours, and an on-call roster is an expensive way to catch them.

See the industry page

Dental virtual receptionist

A missed call is an empty chair, and recalls only happen if somebody actually makes them.

See the industry page

Real estate answering service

Buyer enquiries arrive in bursts around listings and inspections, and go cold within the hour.

See the industry page

Small business answering service

You are the owner, the operator, and the switchboard, and only one of those pays.

See the industry page

FAQ

Frequently asked questions

No. Flows are built by dragging and arranging blocks on a visual canvas, and our team builds your first workflow for you.

Yes. You can edit any wording or rule yourself at any time, and preview the change in your browser before it goes live.

The canvas offers blocks across three categories: ones that bring in caller and account data, ones that hold the AI's instructions and control the flow, and ones that take actions such as booking, transferring, or sending a confirmation.

As you build, Frontly shows the exact compiled instructions the AI will follow, so there is no guesswork about how a change affects behaviour.

Every text field starts with sensible default wording from the platform. You type to override only the parts you want to change, and reset to the default at any time.

Workflows are version-controlled, and simultaneous edits are detected rather than silently merged, so two people cannot overwrite each other's changes. If someone saved while you were editing, you are told before your version is written instead of finding out when a call behaves unexpectedly. Earlier versions stay available, so an edit that turns out wrong can be rolled back rather than reconstructed from memory.

Test an agent's conversation in your browser before any phone call, so you can validate the flow without picking up the phone.

Duplicate any workflow with all of its node configuration intact, so a proven flow becomes the starting point for the next one.

HEAR IT FOR YOURSELF

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