AI Front Desk for Real Estate
Capture every property enquiry.
Frontly answers every buyer and tenant call, 24/7, and captures the enquiry in your Frontly dashboard.
The short answer
What is Frontly for real estate?
Frontly is the AI virtual receptionist and answering service for Australian real estate agencies. It answers every buyer, seller, and tenant call 24/7, books inspections, and runs outbound campaigns to re-engage past leads, capturing every enquiry in your Frontly dashboard for your team to action. Live in about an hour, flat monthly rate from $149, no commitment beyond the plan you pick.
THE PROBLEM
Every Missed Call Is a Lost Commission
62%
of property enquiries arrive outside business hours, when no one's answering
Source: REA Group, 2024
78%
of buyers go with the first agent who responds to their enquiry
Source: Inside Real Estate, 2024
24/7
Every enquiry answered and qualified the moment it comes in, so hot leads never wait hours for a callback
$150K-300K+
in lost commissions annually for a typical agency from missed after-hours calls
Source: Industry estimate
HEAR IT FOR YOURSELF
Your AI Agent Is Ready to Talk
Call our AI agent right now. It'll handle a buyer enquiry about a 3-bedroom home, just like it would for your agency. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
Live in About an Hour. No Code Required.
Connect Your Phone
Forward your office line or get a new AI number. No hardware changes needed.
We Design Your Workflow
Our team learns your agency and builds a custom call flow tailored to your buyer + tenant + maintenance call patterns.
Go Live
Frontly answers calls, qualifies leads, books inspections, and captures every enquiry in your Frontly dashboard. Outbound re-engagement campaigns ready to run on day one.
WHAT FRONTLY HANDLES
Every Property Call, Handled
Frontly answers buyer and tenant calls while your agents are out on inspections, and calls past leads back before they go cold. Every enquiry captured in your Frontly dashboard, and your existing software connected during onboarding.
Buyer and seller enquiries
Answers questions about listings, price, and availability, captures who's calling and what they're after, and logs the enquiry straight into your Frontly dashboard.
Inspection bookings
Checks your open-home and private-inspection times, books the caller in during the call, and captures it for your team to confirm.
Rental and tenant enquiries
Fields questions on available rentals, application steps, and repairs, captures the details, and routes anything urgent to the right person.
Past-lead re-engagement (outbound)
Calls back the buyers and sellers who went quiet, so the leads already in your pipeline don't go cold. No per-call fees.
After-hours and overflow
Answers nights, weekends, and the calls your team can't get to when the office line is already busy, so no enquiry hits voicemail.
Visual Workflow Builder
Script Your Buyer Enquiries Without Code
We Build It For You
Our team maps your listings, your agents, and your inspection times, then scripts exactly what the AI asks a caller before it books anything.
Qualify Before It Reaches an Agent
Capture budget, timeframe, and finance position, so your agents spend their day on buyers who can actually transact.
Buyer, Seller or Tenant
The script separates a buyer enquiring on a listing from a prospective vendor asking about an appraisal, and routes each accordingly.
Change It Yourself
Adjust the qualifying questions, agent routing, or inspection rules as your campaigns change, without waiting on us.
Intelligent Branching
Route by listing, price bracket, or time of day, so a Saturday inspection enquiry never follows the same path as a weekday appraisal.
Cross-Call Memory
Your AI Remembers Every Caller
- Returning buyers recognised across the whole campaign
- Previously discussed properties and price range recalled automatically
- No buyer repeating their brief on the third call
- Full enquiry history ready before your agent calls back
Frontly Dashboard
Every Enquiry Captured While Your Agents Are Out
Every Enquiry In One Place
Buyer enquiries land in your Frontly dashboard with the property, the budget, and the timeframe already captured, so your agents act instead of chasing.
Full Transcript on Every Call
Read exactly what the buyer asked about the property, in their words, before the callback.
Hot Buyer Alerts
Configure an SMS or call to the listing agent the moment a qualified, finance-ready buyer comes through.
Cross-call History at a Glance
Every previous call from that buyer, across every listing they have enquired about.
Live Status Across the Office
See what came in during opens and after hours, on one screen.
Outbound Campaign Manager
Work the Database Nobody Has Time to Call
Post-Inspection Follow-Up
Frontly calls everyone who attended the open, captures their interest level, and hands your agent a ranked list by Monday.
Re-engage Cold Buyers
Call the buyers who enquired months ago when a matching listing comes up, rather than letting the database go stale.
Same Builder, No New Tool
Script the campaign with the same drag-and-drop builder you used for inbound enquiries.
See What Landed
Track which follow-up calls produced a second inspection or an offer.
INTEGRATIONS
Works with the software real estate already runs on
Frontly connects to any system that exposes an OAuth2 or API-key integration. These are the ones we have verified for this industry, and we build the connection with you during onboarding.
VaultRE / MRI Vault
Connects via OAuth2 or API key
Visit VaultRE / MRI VaultRex
Connects via API token
Visit RexNot on the list? If your system offers an OAuth2 or API-key integration, we can connect it. Tell us what you run and we will confirm before you commit to anything.
WHAT USUALLY DECIDES IT
The three questions that come up every time
A real person, whenever the caller wants one
Every workflow can hand the call to the listing agent. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.
More than one language, on the same number
Frontly answers buyer and tenant enquiries in more than one language on the same agency number. In many Australian markets a significant share of active buyers are more comfortable enquiring in another language.
Flat monthly rate, and knowledge that costs nothing to grow
Your plan is a flat monthly rate covering a set number of call minutes, and there is no cap on how many questions the AI is allowed to answer. Adding another topic to its knowledge never adds a line to the bill, and every rate we do meter is published up front. See pricing for the current rates.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for a real estate agency?
An answering service passes on a buyer's name and number. An AI receptionist qualifies the enquiry and books the inspection while the caller is still interested. In real estate the enquiry has a shelf life measured in minutes, and a message sitting in an inbox until the agent leaves an open home has usually gone cold.
Where a staffed answering service still wins
A vendor conversation. An owner ringing about their own listing, or a complaint about how a campaign is going, is a relationship call and should reach a person. That is not what a message-taking service is for either, but a good operator will at least sense it and escalate.
Where Frontly wins
Buyer and tenant enquiries are volume, they arrive after hours and on weekends, and they all ask variations of the same six questions. Those get answered and booked on the call, with the enquiry captured against the property rather than on a notepad.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against OfficeHQ.
WHAT THE MARKET IS ALREADY DOING
Agencies are measuring response speed, because buyers do
The published real estate results are not about reception. They are about reaching a paid enquiry before a competitor does, which is a problem every Australian agency already recognises.
FAQ
Frequently Asked Questions
Frontly is purpose-built for Australian real estate. Inbound calls answered 24/7. Outbound re-engagement campaigns to past leads at scale. Every booking and enquiry captured in your Frontly dashboard with the full transcript, ready for your team to act on the next morning.
Every buyer enquiry is captured as a structured record in your Frontly dashboard: caller details, property of interest, qualifying answers (budget, finance, timeline), and the full call transcript. Your team logs into Frontly each morning and acts on what came in overnight. Optional email and SMS notifications push the enquiry summary straight to the listing agent.
Frontly uses natural, conversational voice AI, and most callers cannot tell the difference. You control the greeting, so you can have it introduce itself as your agency's assistant or state plainly that it is an AI, whichever suits how your agency presents itself.
It captures the question rather than guessing. The enquiry lands in your Frontly dashboard with the full transcript and the unanswered question flagged, and you can configure an SMS or call to the listing agent so a genuinely hot buyer is reached straight away instead of waiting for the morning.
Yes. Frontly distinguishes between buyers, sellers, tenants, and tradespeople automatically. It can handle tenant maintenance requests, rental enquiries, and capture each as a structured ticket in your Frontly dashboard, separated from sales enquiries.
Frontly answers every call 24/7, including weekends, public holidays, and after hours. It qualifies buyer leads, captures their requirements in your Frontly dashboard, and sends optional SMS alerts to the listing agent for hot leads. On Monday morning, your team logs in to a full pipeline of qualified enquiries.
Yes. Load your CSV of past enquiries, sales leads, or tenant follow-ups. Frontly's outbound campaign manager runs your outbound agent, calling each contact, capturing intent, and booking inspections directly into your Frontly dashboard.
Frontly offers flat-rate plans designed around inbound calls, outbound campaigns, or both bundled together. Yearly plans are discounted vs monthly. See https://www.frontly.com.au/pricing for current rates (all ex-GST), setup terms, and plan options.
Yes. Frontly checks availability in its own scheduling system and books inspections during the call, and confirmation is sent automatically to the caller. The booking lands in your Frontly dashboard against the listing, so the agent sees who is attending before Saturday.
The strongest results are about speed to lead rather than reception. Platforms report enquiry response times falling from around 100 minutes to under five, with call-to-meeting bookings rising about 40%. Those are their reported results, but the mechanism is simple: the first agency to respond usually wins the appointment.
Because buyers contact several agencies. An enquiry answered an hour later competes with agents who already called back. Around 62% of Australian property enquiries arrive outside business hours, so the after-hours window is where a fast response is both most valuable and least contested.
KEEP EXPLORING
Keep exploring Frontly for Real Estate
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Buyer enquiries peak on evenings and weekends. See how calls are handled when the office is closed.
See after-hoursWhat missed calls cost real estate
Australian agencies lose $150K+ a year to missed calls. The breakdown, and the fix.
Read the guideReady to Stop Missing Leads?
Set up your AI front desk in about an hour. No commitment beyond the plan you pick. No credit card required.