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Operations · Analytics & ROI

See what every call is worth.

Frontly's dashboard brings every call, booking, and outcome into one place across inbound and outbound, then puts a dollar figure on the impact. Know what is working, when your peaks hit, and what your AI front desk is saving you.

Covers inbound & outbound
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One dashboard · Revenue impact in dollars · Export anything

Executive analytics dashboard

The short answer

What does the Frontly analytics dashboard show?

The Frontly analytics dashboard shows what every call was worth. Inbound and outbound volume, bookings, messages and transfers each trend against the previous period, an hourly heatmap shows when your calls actually arrive, and campaign analytics break down conversion and outcomes. A revenue-impact calculator, configured with your own figures, estimates what the calls you miss are costing you.

The problem

If you cannot measure your front desk, you cannot improve it

Most businesses have no idea how many calls they miss, when their peaks really are, or what a booking from the phone is actually worth. Decisions about staffing, hours, and campaigns get made on gut feel, because the numbers are scattered or simply not captured.

Frontly captures every call and turns it into numbers you can act on, including the dollars.

Inbound and outbound in one viewRevenue impact in dollarsHourly heatmap by day of weekCSV export of everything

One view

Every call, booking, and outcome in one place

A set of KPI tiles covers inbound calls, outbound calls, campaigns, bookings, messages, transfers, and more, each with a trend against the prior period. Switch the time window between today, the last 7 days, and the last 30.

  • KPI tiles spanning inbound and outbound
  • Each tile trends against the prior period
  • Today, 7-day, and 30-day windows

KPI dashboard tiles

ROI in dollars

Put a number on what Frontly is worth

The revenue-impact calculator uses your own business figures to estimate what you are saving versus hiring, and the revenue at risk from calls that would otherwise be missed. The value of your front desk, in dollars, not vibes.

  • Configured with your own business parameters
  • Estimates savings versus hiring staff
  • Shows revenue at risk from missed calls

Revenue-impact calculator

Patterns

See when your phone really rings

An hourly heatmap shows call volume by hour and day of week, so your busiest windows stop being a guess. Campaign analytics break down conversion rate, outcomes, and daily volume for outbound work.

  • Hourly call heatmap across the week
  • Campaign conversion and outcome breakdowns
  • Trends that make staffing and timing decisions obvious

Hourly call heatmap

Yours to keep

Export anything you need

Call logs, bookings, and messages export to CSV, so you can drop the data into your own spreadsheets, reports, or accounting, on your terms.

  • CSV export of call logs, bookings, and messages
  • Use the data in your own tools
  • Date-range exports for reporting

CSV export

How it works

From calls to clarity

1

Calls happen

Every inbound and outbound call, booking, message, and transfer is captured automatically as it occurs.

2

Metrics update live

Your dashboard reflects what is happening in near real time, with trends against the period before.

3

You act on what you see

Spot your peaks, prove the ROI, tune your campaigns, and make staffing calls backed by real numbers.

Envision it in your business

Decisions the dashboard makes easy

The numbers you have been guessing at, finally in front of you.

Morning review

Start the day knowing exactly what came in overnight and what needs action.

Staffing decisions

Use the heatmap to staff your real peaks instead of guessing.

Board reporting

Show call volume, bookings, and ROI with exportable, shareable numbers.

Campaign tuning

Compare conversion and outcomes to double down on what works.

Missed-call cost

Quantify the revenue at risk and the case for 24/7 coverage.

Peak planning

See seasonal spikes coming and prepare before they hit.

SET UP AROUND YOUR INDUSTRY, WITH YOU

The industries where it matters most

The industries where this changes the most calls, and why their phones are different.

After-hours answering service

Calls keep coming after you close, and an on-call roster is an expensive way to catch them.

See the industry page

Small business answering service

You are the owner, the operator, and the switchboard, and only one of those pays.

See the industry page

Accountant answering service

Call volume triples through tax season without the team tripling with it.

See the industry page

Virtual receptionist

Every business needs the phone answered professionally, whatever it sells.

See the industry page

FAQ

Frequently asked questions

Yes. The dashboard shows inbound and outbound call volume, bookings, messages, transfers and contact lists, each trending against the previous period so you can see direction rather than just a number. The time window switches between today, 7 days and 30 days, and the selected window is held in the URL, so a filtered view can be shared with someone else exactly as you are seeing it.

Yes. Call logs, bookings and messages export to CSV across a wide date range, timestamped in your account's timezone rather than UTC, so the rows line up with your own records without conversion. The export is the full detail behind the dashboard tiles, which is what you want if you are reconciling against a CRM or building your own report.

The executive dashboard shows tiles for inbound calls, outbound calls, campaign summary, bookings, messages, transfers, and contact lists, each trending against the prior period, with a time window of today, 7 days, or 30 days that is shareable via the URL.

Configured with your own per-business parameters, it computes estimated cost savings versus hiring and the revenue at risk from missed calls.

An hourly heatmap shows call volume by hour and day of week, while campaign analytics break down conversion rate, outcomes, and daily volume.

Frontly tracks detailed usage for each call, including duration, tool calls, and messages sent, with per-hop detail for calls that pass between multiple agents.

Call logs, bookings, and messages export to CSV over a wide date range, in your account's timezone, ready for your own tools.

HEAR IT FOR YOURSELF

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