
Answering Service and Virtual Receptionist for Accountants
Tax season triples your calls. Not your team.
Frontly answers every one, in parallel, so no client waits.
The short answer
What is Frontly's answering service for accountants?
Frontly is an AI answering service and virtual receptionist for Australian accountants, accounting firms and bookkeepers. It answers every client call 24/7 through tax season, books appointments, and on the Pro plan runs outbound reminder campaigns for BAS and deadlines, capturing every enquiry in your Frontly dashboard. Call answering live in about an hour, flat monthly rate, no commitment beyond the plan you pick.
THE PROBLEM
Tax Season Triples Your Call Volume. Your Front Desk Doesn't Triple.
21x
better odds of qualifying an enquiry when you respond within 5 minutes rather than 30. A new client shopping for an accountant rings more than one firm.
Source: MIT / InsideSales Lead Response Study, 2007
Tax season.
July to October brings the heaviest call load of the year, exactly when your accountants have the least time to answer.
23%
of 2,241 US companies audited never replied to a web enquiry at all. In tax season, an enquiry left unanswered is an easy client to lose.
Source: Harvard Business Review, 2011 (US)
HEAR IT FOR YOURSELF
Your AI Accounting Receptionist Is Ready to Talk
Call our AI agent right now. It'll handle a tax-season client enquiry, just like it would for your practice. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
Live in About an Hour. Ready for Your Next Quarter.
Connect Your Phone
Forward your firm's line or get a dedicated AI number. No hardware, no IT project. Takes 5 minutes.
We Help Set Up Your First Workflow
Our team maps your service types (tax returns, BAS, bookkeeping, advisory), fee structures, and partner availability. We help set up your first workflow so Frontly triages existing clients, qualifies new leads, and books the right meeting type.
Go Live
Frontly answers every call 24/7, books meetings into your Frontly dashboard, logs client enquiries, and escalates urgent BAS or ATO deadline queries to the right partner.
WHAT FRONTLY HANDLES
Every Client Call, Handled
Frontly answers the tax-season surge in parallel and books the meetings your front desk can't get to. Flat monthly rate, every enquiry in your Frontly dashboard, and your existing software connected during onboarding. The AI captures enquiries only and never gives tax advice.
New-client enquiries
Captures the service needed (tax return, BAS, bookkeeping, advisory), qualifies the lead, and books the right meeting type.
Existing-client calls
Handles document questions, appointment changes, and status checks so your team isn't pulled off client work.
Tax-season overflow
Answers unlimited calls in parallel through July to October, so no client hits voicemail during the surge.
BAS and deadline reminders (outbound, on Pro)
Calls your list of clients with upcoming BAS or lodgement dates at scale, captures their response, and books the follow-up.
After-hours and general enquiries
Answers fee, deadline, and lodgement questions 24/7, and escalates urgent ATO-deadline queries to the right partner.
Visual Workflow Builder
Script Your Client Calls Around Your Service Mix
Your First Workflow, Built With You
Our team maps your service types, tax returns, BAS, bookkeeping and advisory, and sets up your first workflow with you: which meeting each caller gets booked into.
New Client Versus Existing
The script separates a prospective client who needs qualifying from an existing client chasing a document, and handles each differently.
Enquiries Only, Never Tax Advice
The AI captures the question and books the meeting. It does not answer tax questions, and you set that boundary.
Built For The Surge
Set different rules for peak season, so July to October behaves differently from a quiet February.
Change It Yourself
Adjust partner availability, meeting types, or deadline rules between quarters without waiting on us.
Cross-Call Memory
Your AI Remembers Every Client
- Existing clients recognised the moment they call
- Previous queries recalled, so nobody repeats their situation
- Earlier deadline conversations carried across calls
- Full client call history before your team picks it up
Frontly Dashboard
Every Client Query, Captured Through Peak
Every Meeting In One Place
Bookings land in your Frontly dashboard with the service type and the client's question already captured, ready for the partner who takes it.
Full Transcript on Every Call
Read exactly what the client asked, so the partner walks into the meeting already briefed.
Deadline Escalations
Configure an alert when a caller mentions an urgent BAS or lodgement date, so it reaches the right partner the same day.
Cross-call History at a Glance
Every previous call from that client, with the query and the outcome already tagged.
Live Status Through the Surge
See how many calls landed today and what is still waiting, without asking the front desk.
Outbound Campaign Manager
Call Every Client Before the Deadline, Not After
BAS and Lodgement Reminders at Scale
Frontly calls your full client list ahead of a deadline, captures who is ready and who is not, and books the follow-up.
Chase Outstanding Documents
Call the clients holding up a return because their paperwork has not arrived, without tying up your admin for a week.
Same Builder, No New Tool
Script the campaign with the same drag-and-drop builder you used for inbound.
See What Landed
Track which reminder calls produced a booking and which clients need a second attempt.
INTEGRATIONS
Works with the software accounting already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Accounting
Team messaging
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Integration allowances vary by plan. See Pricing for what's included.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
WHAT USUALLY DECIDES IT
The three questions that come up every time
A real person, whenever the caller wants one
Every workflow can hand the call to the right adviser or partner. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.
More than one language, on the same number
Frontly handles client calls in more than one language on the same practice number. Many Australian accounting practices are built on a community client base, and that relationship usually starts on the phone.
Flat monthly rate, and knowledge that costs nothing to grow
Your plan is a flat monthly rate covering a set number of call minutes, and there is no cap on how many questions the AI is allowed to answer. Adding another topic to its knowledge never adds a line to the bill, and every rate we do meter is published up front. See pricing for the current rates.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for an accounting practice?
An answering service takes a message during tax season and hands you a stack of callbacks. An AI receptionist answers the question, books the meeting, or captures what the client needs. For a practice the point is that your most expensive people stop being the ones answering routine calls.
Where a staffed answering service still wins
An anxious client with a genuine problem. An audit letter, a debt notice, a business in trouble. Those calls want a person, and a good bureau operator will recognise one and put it through rather than take a message.
Where Frontly wins
The rest of the surge is where is my return, when is my BAS due, can I book a time, and what do you need from me. That is thousands of minutes of partner and manager time every quarter, and none of it needs a chartered accountant to answer it.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against OfficeHQ.
THE ECONOMICS
Your most expensive people are answering "where is my return?"
An accounting practice does not have a call-volume problem. It has a resource-allocation problem. Accountants are the most expensive people in the building, and a large share of the calls that interrupt them require no accounting judgment at all.
Bigger organisation?
Large practices and multi-office firms
Enterprise runs deadline and BAS reminder campaigns across a whole client base and connects to your own systems during the call, scoped with us. SLA-backed uptime, a dedicated account manager and quarterly reviews.
FAQ
Frequently Asked Questions
Yes. Frontly has unlimited concurrent calls, which is exactly the problem during July-October. When 20 clients call at the same time about their notices of assessment, Frontly answers every one of them in parallel, captures details, and books follow-ups directly into your partners' calendars. Human receptionists can only handle one call at a time.
Straight into your practice management system once it is connected, and always in your Frontly dashboard. Every client call and every meeting booked by the AI lands there with the client name, the meeting type (tax return, BAS, advisory), the requested time and the full call transcript. Email and SMS notifications can also push booking summaries straight to your reception inbox.
Yes. When we help set up your first workflow, we configure Frontly to recognise common accounting query types: 'I got a letter from the ATO', 'my BAS is due', 'can you lodge my tax return', 'I need a TFN'. Each is routed to the right team member or booked into the right meeting type. Urgent ATO deadline queries get flagged and escalated.
Frontly stores all caller data on Australian infrastructure, and every call keeps a full transcript and call history. Audit logs and custom retention are available on Enterprise. Frontly does not capture TFN, bank account numbers, or sensitive financial data during calls by default; those are always passed via your existing secure client portal.
No. Frontly captures enquiries and books meetings only. It recognises query types like BAS, tax returns, and ATO letters and routes them to the right person or meeting, but it never provides tax advice. All advice stays with your accountants.
Yes. Xero, MYOB, QuickBooks Online and Karbon are all available: you connect them with your permission, and we set them up with you during onboarding. Karbon needs its Business plan or higher. Nothing waits on it: your AI is answering in about an hour, and every call, booking and transcript lands in your Frontly dashboard from the first call. If you run something not on the list, tell us what you use and we will check it for you.
Frontly is a flat monthly rate with a monthly call-minute allowance, not a meter running from the first call. Plans are month to month, with outbound campaigns on the Pro plan, and the current rates are on our pricing page. Unlike a per-minute service, a busy tax season does not re-price every call you take: the allowance covers the month, and only minutes beyond it are billed on top.
Frontly uses its own scheduling system inside the Frontly dashboard. You configure meeting types (tax return, BAS, advisory) and partner availability. The AI checks availability and books the meeting during the call. Confirmation SMS and email are sent automatically to both the client and the assigned accountant.
On the Pro plan, Frontly's outbound campaign manager handles this. Load your list of clients with upcoming BAS lodgement dates or outstanding queries as a CSV, and the outbound AI Agent calls each one, captures their response, and books the follow-up, from the same dashboard as your inbound calls.
Yes. Frontly warm-transfers the call to the accountant or partner you approve and tells them in a sentence or two who is calling and why, so the client never repeats the story. If the desk phone rings out, it tries a backup mobile. If nobody is free, it takes a message and sends it to your team by email or SMS straight away.
Frontly does not guess, which matters when the question touches tax. It answers only from the information you give it, so anything outside that becomes a message for the right accountant, or a transfer if you set one up. The question and the full transcript land in your dashboard, and you can add the answer in the visual builder for the next caller.
Yes. Each Frontly agent speaks the language you set, such as a dedicated Mandarin line, out of more than 40 including Hindi, Punjabi and Vietnamese, and on the Pro plan your front-desk agent can hand clients to a specialist in their language. Questions about appointments and what to bring are answered without a language barrier. Calls that need advice go to their accountant, and every call lands in your dashboard with a transcript.
Because accountants are the most expensive resource in the firm and a large share of calls interrupting them need no accounting judgment. Status questions, document confirmations, fee questions and booking requests can all be handled without pulling a qualified accountant off the work clients pay for.
Billable hours protected, not calls answered. Count how many interruptions never reach an accountant during peak, how many new enquiries get qualified and booked to the right advisor, and how many document checklists complete without an admin chasing them. Those map directly to capacity you can bill.
KEEP EXPLORING
Keep exploring Frontly for Accounting
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Clients ring outside office hours during the deadline crunch. See how after-hours calls are captured.
See after-hoursWhat an AI receptionist costs
Flat-rate, per-minute, per-call, and credit models compared, with the ROI maths.
Read the guideReady to Survive Every Tax Season?
Set up your AI front desk in about an hour. No commitment beyond the plan you pick. Flat monthly rate.