
IT Answering Service and Virtual Receptionist for MSPs
Never let a support call hit voicemail.
Frontly answers every client call, logs the issue, and routes urgent ones to your on-call engineer.
The short answer
What is Frontly's IT answering service for MSPs?
Frontly is an AI answering service and virtual receptionist for Australian IT service providers and MSPs. It answers every support call 24/7, triages and escalates priority-one issues, and logs every ticket in your Frontly dashboard for your team to action. Setup time depends on verification, workflow complexity and integrations. Flat monthly rate, no commitment beyond the plan you pick.
THE PROBLEM
A Missed Ticket Is a Breached SLA
After hours.
Outages and lockouts don't keep business hours, and a Priority 1 missed at 3am is an SLA problem by morning.
23%
of 2,241 US companies audited never replied to a web enquiry at all. A client with an outage needs an answer on the first call.
Source: Harvard Business Review, 2011 (US)
Every ticket
logged with the client, the severity and the symptom, before an engineer picks it up.
HEAR IT FOR YOURSELF
Your AI MSP Receptionist Is Ready to Talk
Call our AI agent right now. It'll triage an IT support call with SLA awareness, just like it would for your MSP. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
No IT Project.
Connect Your Phone
Forward your helpdesk line or get a dedicated AI number. No hardware and nothing to install, and your agent answers before any integration work starts.
Customise the Prebuilt Workflow
Start from the prebuilt receptionist workflow. You can add your SLA tiers, client priority list, after-hours rules and on-call rotation in the visual builder, so Frontly asks the right qualifying questions and routes tickets to the right queue or engineer. Test it before you go live.
Go Live
Frontly answers every client call, identifies the client and their SLA tier, creates the ticket with full transcript, and escalates Priority 1 emergencies to the on-call engineer by SMS and phone.
WHAT FRONTLY HANDLES
Every Support Call, Handled
Frontly answers every client call, logs a structured ticket, and escalates only what's genuinely urgent to your on-call engineer. Every ticket captured in your Frontly dashboard, and your existing software connected during onboarding.
Helpdesk and support calls
Answers in your business name, captures the client, the issue, and the priority, and logs a structured ticket in your Frontly dashboard for your team to action.
Priority-1 escalation
Detects genuine emergencies like a server down or users locked out, and escalates straight to the on-call engineer by call and SMS, even at 2 AM.
Ticket logging
Writes every call up as a ticket with the full transcript attached, so your team starts each one with the complete picture and nothing slips.
After-hours and on-call cover
Answers nights, weekends, and public holidays, filters the non-urgent from the urgent, and only wakes the on-call engineer when it's genuinely needed.
Onboarding and callback requests
Captures new-client onboarding queries and callback requests, logs the details, and routes them to the right person to follow up.
Visual Workflow Builder
Resolve Level 1 Before It Reaches the Queue
Start With a Prebuilt Receptionist Workflow
Customise the template in the visual builder with your client list, SLA tiers, escalation paths and the Level 1 requests that repeat most, so the AI resolves them rather than just routing them.
Identify the Caller and the Client
The flow confirms who is calling and which client they belong to before anything else, so the ticket is attributed correctly the first time.
SLA-Aware From the First Second
Priority is captured on the call, so the clock starts on answer rather than on a callback.
Escalate With the Diagnosis Attached
When it does need an engineer, the context is already gathered, so nobody starts by asking what happens when you restart it.
Change It Yourself
Adjust SLA rules, on-call rosters or the Level 1 script as your client base changes, without waiting on us.
Cross-Call Memory
Your AI Remembers the Recurring Caller
- Repeat callers recognised across tickets
- Previous issues at the same site recalled automatically
- No end user re-describing a fault they reported last week
- Full contact history visible before an engineer picks it up
Frontly Dashboard
Every Call, Contained or Escalated, on the Record
Containment You Can Actually See
Every call shows whether it finished without an engineer or was escalated, which is the number that tells you if the service desk is scaling.
Full Transcript on Every Call
Exactly what the user reported, in their words, attached to the ticket instead of paraphrased.
After-Hours Alerts
Configure an SMS or call to the on-call engineer only when the priority and SLA genuinely justify it.
Cross-call History at a Glance
Every previous call from that site, so a recurring fault stops being rediscovered monthly.
Live Status Across Clients
See volume and containment across every client from a single screen.
Outbound Campaign Manager
Close Tickets Without Tying Up an Engineer
Resolution Confirmation Calls
Call the user back to confirm the fix actually worked before the ticket is closed, which is the step that quietly never happens.
Scheduled Maintenance Notices
Notify affected users ahead of planned work and capture who needs a different window.
Same Builder, No New Tool
Script the campaign with the same drag-and-drop builder you used for inbound triage.
See What Landed
Track which follow-ups connected and which sites need another attempt.
INTEGRATIONS
Works with the software it services already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
IT service desks and help desks
HaloPSA
ConnectWise PSA
Freshservice
Jira Service Management
Syncro
Freshdesk
Zendesk
Team messaging
CRM, calendars and productivity
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Integration allowances vary by plan. See Pricing for what's included.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
WHAT USUALLY DECIDES IT
The three questions that come up every time
A real person, whenever the caller wants one
Every workflow can hand the call to your on-call engineer. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.
More than one language, on the same number
Frontly handles support calls in more than one language on the same service-desk number, so an end user who struggles in English still gets a ticket raised correctly the first time.
Flat monthly rate, and knowledge that costs nothing to grow
Your plan is a flat monthly rate covering a set number of call minutes, and there is no cap on how many questions the AI is allowed to answer. Adding another topic to its knowledge never adds a line to the bill, and every rate we do meter is published up front. See pricing for the current rates.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for an MSP?
An answering service takes the caller's details and pages the on-call engineer for everything. An AI receptionist triages first: it captures the ticket, works out the severity, and escalates only what matches your SLA tier. For an MSP that is the difference between being woken for a password reset and being woken for an outage.
Where a staffed answering service still wins
A client executive who wants a person. When a major account rings during an incident, the relationship sometimes matters more than the process, and a staffed desk answers that better than a triage flow.
Where Frontly wins
Ticket intake is a structured process with defined severity rules, which is precisely what software does consistently at 4am when a person would not. Every call becomes a ticket with the same fields, and Priority 1 reaches your engineer by phone rather than sitting in a queue.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
WHAT A SERVICE DESK SHOULD MEASURE
Service desks should be containing Level 1, not routing it
For a service desk, an answered call that becomes a ticket in a queue has not saved anybody anything. The question is how many calls finish without a technician, with the ticket already written correctly.
Bigger organisation?
Large MSPs and enterprise service desks
Enterprise connects the call to your own service desk systems while the caller is on the line, with SLA-backed uptime to match the SLAs you sell, a dedicated account manager and quarterly reviews.
FAQ
Frequently Asked Questions
Every client call lands in your Frontly dashboard as a structured ticket: client identified, issue captured, priority set per your SLA rules, full call transcript attached. Your helpdesk team logs into Frontly and acts on tickets in priority order. The on-call engineer gets an SMS with the Frontly link to any Priority-1 escalation. No second pane of glass to maintain.
Yes. You can add your client priority list (Platinum / Gold / Silver, Priority 1 / 2 / 3, or whatever schema you use) to your workflow in the visual builder. When a caller identifies themselves, Frontly looks up their SLA tier, asks SLA-appropriate qualifying questions, and routes the ticket accordingly. Priority 1 clients skip the queue and escalate to the on-call engineer immediately.
Frontly detects emergency keywords and severity signals: 'server is down', 'we are locked out', 'ransom message', 'all users can't connect'. It captures details quickly, creates a Priority 1 ticket, and simultaneously calls and SMSes the on-call engineer. No waiting until morning.
You control when Frontly answers. Most MSPs run Frontly 24/7 and use it to filter non-urgent tickets from Priority 1 escalations. Some route only after-hours calls to Frontly and keep daytime on a human helpdesk. Both models work, and you set up whichever fits your operation in the visual builder.
Frontly's core systems are Australian-hosted, call data is stored in Australia on encrypted infrastructure, and every call keeps a full transcript; audit logs are available on Enterprise. To deliver real-time conversation, limited call content is processed by specialist speech and language providers, some located overseas, under no-retention terms. If you resell to government or regulated clients, our privacy page sets out the full data flow so you can pass it through to your own compliance review.
Frontly is a flat monthly rate with a monthly call-minute allowance, not a meter running from the first call. Plans are month to month, with outbound campaigns on the Pro plan, and the current rates are on our pricing page. Unlike a per-minute service, a major incident month does not re-price every call you take: the allowance covers the month, and only minutes beyond it are billed on top.
Yes. If you manage separate phone numbers, branded greetings, or SLAs per client, Frontly runs each as its own workflow within a single Frontly account. One dashboard, consolidated reporting, per-client branding.
Yes, for the request types you choose to handle in your workflow. Password resets, access questions, printer and connectivity issues and status checks can be completed on the call with the ticket written correctly. Anything outside that scope is escalated with the diagnostic context already captured, so your engineer does not start from scratch.
Yes. Frontly warm-transfers the call to the engineer or service-desk lead you approve, with a short spoken briefing on the client, the fault and the priority. Each transfer can try a preferred number and then a backup. When nobody is free and it is not a Priority 1, Frontly logs the ticket and sends the details by email or SMS.
The repeatable ones, yes. Password resets, access requests, known-issue lookups and status checks can finish on the call with the ticket written correctly, which is a different and harder thing than routing the caller to a queue. Anything needing a judgment call still reaches an engineer, against rules your team sets during setup.
End-to-end containment rate, ticket quality, and clients or endpoints supported per engineer. Answer rate tells you nothing useful. The commercial question is whether your service desk can carry more clients before the next hire, and whether after-hours SLA clocks start on answer rather than callback.
KEEP EXPLORING
Keep exploring Frontly for IT Services
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Out-of-hours calls are where SLA breaches happen. See how P1 incidents are separated from password resets at 3am.
See after-hoursBest AI receptionist in Australia
Eight platforms Australian businesses shortlist, compared honestly.
Read the guideReady to Stop Breaching SLAs?
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