
AI Receptionist and Answering Service for Tradies
You're on the tools. Who's on the phone?
Frontly answers every call and books the job while you work.
The short answer
What is Frontly's AI phone agent for tradies?
Frontly is an AI phone agent, virtual receptionist and answering service for Australian tradies and home service businesses. It answers every job call 24/7 while you are on the tools, triages emergencies, and on Pro calls old quotes back to win more work, capturing every job in your Frontly dashboard. Flat monthly rate, no commitment beyond the plan you pick.
THE PROBLEM
On the Tools Means Missing the Phone
23%
of 2,241 US companies audited never replied to a web enquiry at all. A customer with no power at 6pm needs someone to pick up.
Source: Harvard Business Review, 2011 (US)
After hours.
Burst pipes, power outages and lockouts don't wait for business hours, and neither do the customers who have them.
Every job
captured with the address, the problem and the urgency, while you finish the job you're on.
HEAR IT FOR YOURSELF
Your AI Tradie Receptionist Is Ready to Talk
Call our AI agent right now. It will handle a plumbing job enquiry just like it would for your business. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
No Developer Required.
Connect Your Phone
Forward your mobile or office line or get a dedicated AI number. No hardware, no IT project.
Customise the Prebuilt Workflow
Start from the prebuilt receptionist workflow and customise it in the visual builder. You can add your trade, service area, hours and emergency rules, and decide exactly what the AI asks and what gets booked versus escalated. Test it before going live.
Go Live
Frontly answers every call, captures the job in your Frontly dashboard, and SMSes you when a hot job is confirmed. Your team logs into Frontly each morning to act on what came in overnight.
WHAT FRONTLY HANDLES
Every Job Call, Handled
Frontly answers while you're on the tools and, on Pro, calls leads back before they go cold. Flat monthly rate with a monthly call-minute allowance, every job captured in your Frontly dashboard.
New job enquiries
Answers in your business name, captures the job, address, and how soon they need you, and books it straight into your Frontly dashboard.
Emergency call-outs
Triages urgent jobs like burst pipes, no power, and lockouts, and escalates them to your mobile by call or SMS, even at 2 AM.
Quote follow-ups (outbound, on Pro)
Calls back leads who asked for a quote but never booked, so the jobs already in your pipeline don't go cold.
Existing-customer and warranty calls
Handles rebookings, callback requests, and status questions without pulling you off the job.
After-hours and overflow
Answers nights, weekends, and public holidays, and picks up the calls you can't when you're already on a job.
Visual Workflow Builder
Script Your Job Intake Without Code
Start With a Prebuilt Receptionist Workflow
Customise the prebuilt workflow in the visual builder. Add your trade, your service area, your hours and your call-out rules to set exactly what the AI asks before it books.
Emergency Rules You Decide
You set what counts as urgent. A burst pipe at 2 AM escalates to your mobile; a quote request waits until morning.
Qualify Before You Drive
The AI captures the job type, the address, and how soon they need you, so you know if it is worth the trip before you commit.
Change It Yourself
Adjust your service radius, after-hours rules, or the questions asked, any time, without waiting on us.
Intelligent Branching
Route by job type, suburb, or time of day, so an after-hours emergency never follows the same path as a Tuesday quote.
Cross-Call Memory
Your AI Remembers Every Customer
- Repeat customers recognised the moment they call
- Previous jobs at the property recalled automatically
- No asking a returning customer for their address again
- Full job history on the callers you have worked for before
Frontly Dashboard
Every Job Captured While You Are on the Tools
Every Job In One Place
Jobs land in your Frontly dashboard with the address, the problem, and the urgency already captured. Check it between jobs, not at 9 PM.
Full Transcript on Every Call
Exactly what the customer described, in their words, so you turn up with the right parts on the van.
Emergency Alerts to Your Mobile
Configure an SMS or a call the moment an urgent job is confirmed, so you hear about the burst pipe immediately.
Cross-call History at a Glance
See every previous call from that address, with what was quoted and what was done.
Live Status While You Work
See what has come in today without stopping what you are doing.
Outbound Campaign Manager
Turn Cold Quotes Into Booked Jobs
Chase the Quotes You Never Followed Up
Frontly calls back the leads who asked for a price and went quiet. The jobs are already in your pipeline; nobody has had time to ring them.
Seasonal Service Reminders
Call your past customers before the season turns, for gutter cleans, aircon services, and annual safety checks.
Same Builder, No New Tool
Script an outbound campaign with the same drag-and-drop builder you used for your inbound calls.
See What Landed
Track which callbacks turned into booked jobs, so you know which lists are worth calling again.
INTEGRATIONS
Works with the software trades & home services already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Accounting
Trades and field service
Team messaging
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Integration allowances vary by plan. See Pricing for what's included.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
WHAT USUALLY DECIDES IT
The three questions that come up every time
A real person, whenever the caller wants one
Every workflow can hand the call to you or whoever is on call. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.
More than one language, on the same number
Frontly answers in more than one language on the same number. On a job site or in a suburb where English is a second language for many customers, that is jobs you would otherwise lose at hello.
Flat monthly rate, and knowledge that costs nothing to grow
Your plan is a flat monthly rate covering a set number of call minutes, and there is no cap on how many questions the AI is allowed to answer. Adding another topic to its knowledge never adds a line to the bill, and every rate we do meter is published up front. See pricing for the current rates.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for a trade business?
An answering service takes a message while you are under a house. An AI receptionist books the job. For a trade business that is the whole argument: a message means you still have to ring back that evening, and by then the customer has called the next plumber on the list.
Where a staffed answering service still wins
A genuinely unusual call. Someone describing a fault badly, an insurance job with complications, a builder trying to coordinate three trades. A human operator can improvise around that in a way a configured workflow will not.
Where Frontly wins
Standard callouts, quotes and emergencies are not unusual, they are most of your phone. Those get triaged and captured on the call, including at 11pm, and the genuine emergencies ring you rather than sitting in an inbox until morning.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in AI or human receptionist: which fits.
WHY BOOKING BEATS ANSWERING
A message is worth very little when the caller is ringing three other tradies
The trades phone is a race. The homeowner with a leak is working down a list, and the business that gets the job is usually the one that answered, not the one that called back an hour later.
Bigger organisation?
Multi-branch trade businesses and service networks
Enterprise connects every call to your own job and dispatch systems while the customer is on the line, across every branch. Own-cloud or on-premise deployment, SLA-backed uptime and a dedicated account manager.
FAQ
Frequently Asked Questions
When a customer calls, Frontly answers in your business name, captures the job scope, the caller's address and contact number, asks when they want the job done, and writes the booking into your Frontly dashboard. You see it when you come off the tools. Each booking includes the full call transcript, so you have all the context.
Yes. Frontly listens for emergency keywords like 'burst pipe', 'no power', 'gas leak', 'lockout', 'flooding', and 'no hot water in winter'. It captures all job details, creates an urgent booking in your Frontly dashboard, and routes immediately to the on-call tradie by phone or SMS, even at 2 AM.
Frontly uses a natural, conversational voice and answers in your business name, and you choose how it introduces itself, including as an AI assistant. The quickest way to judge it is a free test call, with no signup needed.
Every booking lands in your Frontly dashboard. Log in any time and see the inbound calls, captured jobs, transcripts, and, on Pro, outbound campaign results. Optional email and SMS notifications send the same data straight to your phone or inbox.
It comes down to pricing model and coverage. Human virtual receptionists usually charge per call, so a busy week gets expensive fast, and they only work business hours. Frontly is a flat monthly rate with a monthly call-minute allowance, answers 24/7 including nights, weekends, and public holidays, and on the Pro plan also makes outbound calls like quote follow-ups that a per-call answering service won't. For most tradies the flat rate wins on both cost and coverage.
Frontly is a flat monthly rate sized by a monthly call-minute allowance, and every rate we meter beyond it is published on the pricing page rather than discovered on an invoice. Plans are month to month, with outbound campaigns on the Pro plan, and the current rates are on our pricing page. A busy week of call-outs is covered by the allowance, not billed call by call.
Yes. Frontly answers every call around the clock, including nights, weekends and public holidays, in your business name. Standard jobs and quote requests are captured on the call, genuine emergencies such as a burst pipe or no power ring your mobile straight away, and everything else waits in your dashboard for the morning.
Yes, on the Pro plan. Load your list of quoted-but-not-booked jobs as a CSV, and Frontly's outbound campaign manager calls each one, captures the outcome, and schedules a callback if needed. It is one of the fastest ways to find extra jobs in your existing pipeline.
Yes, for the calls you choose. Frontly warm-transfers them to your mobile with a quick spoken briefing on the job and the address, so you know what it is before you say hello. It can try your mobile, then a backup such as the office. If you can't pick up, Frontly takes the details and texts or emails them to you.
Frontly will not make up a quote. It shares only the prices and call-out fees you give it, and anything else is taken down as a quote request with the job details and the address, ready for you to call back. You read the full transcript in your dashboard, and you can add common prices in the visual builder.
It works when it is built around booking and dispatch rather than message taking, because a message does not stop the caller ringing the next tradie. The system confirms the address and service area, works out how urgent the job is against your rules, and puts it in a slot. The measure is jobs booked, not calls answered.
Yes, against rules you set. That separation is where most of the value sits: the genuine emergency gets booked and dispatched while intent is high, and the non-urgent call is captured for the morning instead of dragging a technician out at midnight. You define which is which during setup, in your own words.
KEEP EXPLORING
Keep exploring Frontly for Trades & Home Services
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Emergency callouts do not respect business hours. See how a genuine 2am emergency reaches you and the rest does not.
See after-hoursForward your business line to AI
A carrier-by-carrier guide to forwarding Telstra, Optus, and more to an AI receptionist.
Read the guideReady to Stop Losing Jobs to Voicemail?
Set up your AI front desk. No commitment beyond the plan you pick. Flat monthly rate.