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Electrician working on site while the phone goes unanswered
Answering job calls right now

AI Receptionist and Answering Service for Tradies

You're on the tools. Who's on the phone?

Frontly answers every call and books the job while you work.

Prebuilt receptionist workflow includedFlat monthly rateNo commitment beyond your planAustralian-built

The short answer

What is Frontly's AI phone agent for tradies?

Frontly is an AI phone agent, virtual receptionist and answering service for Australian tradies and home service businesses. It answers every job call 24/7 while you are on the tools, triages emergencies, and on Pro calls old quotes back to win more work, capturing every job in your Frontly dashboard. Flat monthly rate, no commitment beyond the plan you pick.

THE PROBLEM

On the Tools Means Missing the Phone

23%

of 2,241 US companies audited never replied to a web enquiry at all. A customer with no power at 6pm needs someone to pick up.

Source: Harvard Business Review, 2011 (US)

After hours.

Burst pipes, power outages and lockouts don't wait for business hours, and neither do the customers who have them.

Every job

captured with the address, the problem and the urgency, while you finish the job you're on.

HEAR IT FOR YOURSELF

Your AI Tradie Receptionist Is Ready to Talk

Call our AI agent right now. It will handle a plumbing job enquiry just like it would for your business. No signup required.

Test Call

Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.

Hear a real AI agent handle a typical inbound callNo signup, no card, no waiting on a sales rep

HOW IT WORKS

No Developer Required.

1

Connect Your Phone

Forward your mobile or office line or get a dedicated AI number. No hardware, no IT project.

2

Customise the Prebuilt Workflow

Start from the prebuilt receptionist workflow and customise it in the visual builder. You can add your trade, service area, hours and emergency rules, and decide exactly what the AI asks and what gets booked versus escalated. Test it before going live.

3

Go Live

Frontly answers every call, captures the job in your Frontly dashboard, and SMSes you when a hot job is confirmed. Your team logs into Frontly each morning to act on what came in overnight.

WHAT FRONTLY HANDLES

Every Job Call, Handled

Frontly answers while you're on the tools and, on Pro, calls leads back before they go cold. Flat monthly rate with a monthly call-minute allowance, every job captured in your Frontly dashboard.

New job enquiries

Answers in your business name, captures the job, address, and how soon they need you, and books it straight into your Frontly dashboard.

Emergency call-outs

Triages urgent jobs like burst pipes, no power, and lockouts, and escalates them to your mobile by call or SMS, even at 2 AM.

Quote follow-ups (outbound, on Pro)

Calls back leads who asked for a quote but never booked, so the jobs already in your pipeline don't go cold.

Existing-customer and warranty calls

Handles rebookings, callback requests, and status questions without pulling you off the job.

After-hours and overflow

Answers nights, weekends, and public holidays, and picks up the calls you can't when you're already on a job.

Visual Workflow Builder

Script Your Job Intake Without Code

1

Start With a Prebuilt Receptionist Workflow

Customise the prebuilt workflow in the visual builder. Add your trade, your service area, your hours and your call-out rules to set exactly what the AI asks before it books.

2

Emergency Rules You Decide

You set what counts as urgent. A burst pipe at 2 AM escalates to your mobile; a quote request waits until morning.

3

Qualify Before You Drive

The AI captures the job type, the address, and how soon they need you, so you know if it is worth the trip before you commit.

4

Change It Yourself

Adjust your service radius, after-hours rules, or the questions asked, any time, without waiting on us.

5

Intelligent Branching

Route by job type, suburb, or time of day, so an after-hours emergency never follows the same path as a Tuesday quote.

Cross-Call Memory

Your AI Remembers Every Customer

  • Repeat customers recognised the moment they call
  • Previous jobs at the property recalled automatically
  • No asking a returning customer for their address again
  • Full job history on the callers you have worked for before

Frontly Dashboard

Every Job Captured While You Are on the Tools

1

Every Job In One Place

Jobs land in your Frontly dashboard with the address, the problem, and the urgency already captured. Check it between jobs, not at 9 PM.

2

Full Transcript on Every Call

Exactly what the customer described, in their words, so you turn up with the right parts on the van.

3

Emergency Alerts to Your Mobile

Configure an SMS or a call the moment an urgent job is confirmed, so you hear about the burst pipe immediately.

4

Cross-call History at a Glance

See every previous call from that address, with what was quoted and what was done.

5

Live Status While You Work

See what has come in today without stopping what you are doing.

Outbound Campaign Manager

On the Pro plan

Turn Cold Quotes Into Booked Jobs

1

Chase the Quotes You Never Followed Up

Frontly calls back the leads who asked for a price and went quiet. The jobs are already in your pipeline; nobody has had time to ring them.

2

Seasonal Service Reminders

Call your past customers before the season turns, for gutter cleans, aircon services, and annual safety checks.

3

Same Builder, No New Tool

Script an outbound campaign with the same drag-and-drop builder you used for your inbound calls.

4

See What Landed

Track which callbacks turned into booked jobs, so you know which lists are worth calling again.

INTEGRATIONS

Works with the software trades & home services already runs on

Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.

Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.

Integration allowances vary by plan. See Pricing for what's included.

View all integrations

Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.

WHAT USUALLY DECIDES IT

The three questions that come up every time

A real person, whenever the caller wants one

Every workflow can hand the call to you or whoever is on call. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.

More than one language, on the same number

Frontly answers in more than one language on the same number. On a job site or in a suburb where English is a second language for many customers, that is jobs you would otherwise lose at hello.

Flat monthly rate, and knowledge that costs nothing to grow

Your plan is a flat monthly rate covering a set number of call minutes, and there is no cap on how many questions the AI is allowed to answer. Adding another topic to its knowledge never adds a line to the bill, and every rate we do meter is published up front. See pricing for the current rates.

ANSWERING SERVICE OR AI

Answering service or AI receptionist for a trade business?

An answering service takes a message while you are under a house. An AI receptionist books the job. For a trade business that is the whole argument: a message means you still have to ring back that evening, and by then the customer has called the next plumber on the list.

Where a staffed answering service still wins

A genuinely unusual call. Someone describing a fault badly, an insurance job with complications, a builder trying to coordinate three trades. A human operator can improvise around that in a way a configured workflow will not.

Where Frontly wins

Standard callouts, quotes and emergencies are not unusual, they are most of your phone. Those get triaged and captured on the call, including at 11pm, and the genuine emergencies ring you rather than sitting in an inbox until morning.

Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in AI or human receptionist: which fits.

WHY BOOKING BEATS ANSWERING

A message is worth very little when the caller is ringing three other tradies

The trades phone is a race. The homeowner with a leak is working down a list, and the business that gets the job is usually the one that answered, not the one that called back an hour later.

Booked, not messagedis the only outcome that stops the next callConfirm the address and the service area, work out what has gone wrong, and put the job in a slot while the caller still has the phone in their hand.
Urgency firsttriage is the differentiator, not answeringThe value splits two ways: booking the genuine emergency while intent is high, and protecting the technician from a call-out that did not need one.
24/7after-hours demand converted into booked workEmergency work does not keep business hours, and after hours is exactly when almost no trades business has somebody free to pick up the phone.

Bigger organisation?

Multi-branch trade businesses and service networks

Enterprise connects every call to your own job and dispatch systems while the customer is on the line, across every branch. Own-cloud or on-premise deployment, SLA-backed uptime and a dedicated account manager.

256-bit Encryption
Australian-hosted
Privacy Act 1988 compliant

FAQ

Frequently Asked Questions

When a customer calls, Frontly answers in your business name, captures the job scope, the caller's address and contact number, asks when they want the job done, and writes the booking into your Frontly dashboard. You see it when you come off the tools. Each booking includes the full call transcript, so you have all the context.

Set your own job intake questions

Yes. Frontly listens for emergency keywords like 'burst pipe', 'no power', 'gas leak', 'lockout', 'flooding', and 'no hot water in winter'. It captures all job details, creates an urgent booking in your Frontly dashboard, and routes immediately to the on-call tradie by phone or SMS, even at 2 AM.

Frontly uses a natural, conversational voice and answers in your business name, and you choose how it introduces itself, including as an AI assistant. The quickest way to judge it is a free test call, with no signup needed.

Every booking lands in your Frontly dashboard. Log in any time and see the inbound calls, captured jobs, transcripts, and, on Pro, outbound campaign results. Optional email and SMS notifications send the same data straight to your phone or inbox.

It comes down to pricing model and coverage. Human virtual receptionists usually charge per call, so a busy week gets expensive fast, and they only work business hours. Frontly is a flat monthly rate with a monthly call-minute allowance, answers 24/7 including nights, weekends, and public holidays, and on the Pro plan also makes outbound calls like quote follow-ups that a per-call answering service won't. For most tradies the flat rate wins on both cost and coverage.

Frontly is a flat monthly rate sized by a monthly call-minute allowance, and every rate we meter beyond it is published on the pricing page rather than discovered on an invoice. Plans are month to month, with outbound campaigns on the Pro plan, and the current rates are on our pricing page. A busy week of call-outs is covered by the allowance, not billed call by call.

Yes. Frontly answers every call around the clock, including nights, weekends and public holidays, in your business name. Standard jobs and quote requests are captured on the call, genuine emergencies such as a burst pipe or no power ring your mobile straight away, and everything else waits in your dashboard for the morning.

Yes, on the Pro plan. Load your list of quoted-but-not-booked jobs as a CSV, and Frontly's outbound campaign manager calls each one, captures the outcome, and schedules a callback if needed. It is one of the fastest ways to find extra jobs in your existing pipeline.

Yes, for the calls you choose. Frontly warm-transfers them to your mobile with a quick spoken briefing on the job and the address, so you know what it is before you say hello. It can try your mobile, then a backup such as the office. If you can't pick up, Frontly takes the details and texts or emails them to you.

Frontly will not make up a quote. It shares only the prices and call-out fees you give it, and anything else is taken down as a quote request with the job details and the address, ready for you to call back. You read the full transcript in your dashboard, and you can add common prices in the visual builder.

It works when it is built around booking and dispatch rather than message taking, because a message does not stop the caller ringing the next tradie. The system confirms the address and service area, works out how urgent the job is against your rules, and puts it in a slot. The measure is jobs booked, not calls answered.

Yes, against rules you set. That separation is where most of the value sits: the genuine emergency gets booked and dispatched while intent is high, and the non-urgent call is captured for the morning instead of dragging a technician out at midnight. You define which is which during setup, in your own words.

Ready to Stop Losing Jobs to Voicemail?

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