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Frontly vs Aircall

Aircall is a cloud business phone system that equips your team to make and take calls from anywhere. Frontly is an AI receptionist that answers your inbound calls 24/7 when no human is available, and captures every booking in your Frontly dashboard. Different categories. Often run together.

Which one (or both) you actually need
  • If your team needs a unified business phone system to make outbound sales calls and pick up inbound, Aircall is the answer
  • If you want every inbound call answered automatically (24/7, no humans needed) and routed straight to bookings in your Frontly dashboard, Frontly is the answer
  • If you want both, a phone system for your team AND an AI to handle calls outside business hours or when the team is busy, run Aircall + Frontly together (we connect to most VoIP systems via SIP)
  • Aircall does NOT replace a receptionist. It gives your team better dialing tools
  • Frontly does NOT replace a phone system. It replaces or augments the human at the front desk

What it actually does

Outbound dialing for your sales team

Frontly

No

Aircall

Yes

Inbound calls answered automatically by AI

Frontly

Yes

Aircall

No

24/7 coverage without staffing

Frontly

Yes

Aircall

No

Real-time appointment booking from a call

Frontly

Yes

Aircall

No

Call recording + analytics for your team

Frontly

Transcripts + summaries

Aircall

Yes

Power dialer / sequenced outbound campaigns

Frontly

Outbound campaigns

Aircall

Yes

Soft-phone / desktop app for agents

Frontly

No

Aircall

Yes

Inbound handling

AI answers in under 5 seconds

Frontly

Yes

Aircall

Routes to staff

AI qualifies the lead during the call

Frontly

Yes

Aircall

No

AI books appointment into your calendar

Frontly

Yes

Aircall

No

Contact + transcript captured in the dashboard

Frontly

Yes

Aircall

No

Call queue + IVR menu

Frontly

Replaced by AI conversation

Aircall

Yes

Voicemail to email transcription

Frontly

Not needed (AI answered)

Aircall

Yes

Workflow & capture

Bookings captured in vendor's own dashboard

Frontly

Yes

Aircall

No

Up to 200 outbound AI agents per customer

Frontly

Yes

Aircall

No

Cross-call memory of returning callers

Frontly

Yes

Aircall

No

Visual workflow builder for call routing

Frontly

Yes

Aircall

IVR builder only

Billing & contract

Flat monthly rate (Frontly) / Per-seat monthly (Aircall)

Frontly

Flat rate

Aircall

From ~AUD$45/seat/mo

Outbound minutes included

Frontly

Outbound campaigns: yes (no per-min charge)

Aircall

Per-region bundled minutes + overage

Onboarding included in the plan

Frontly

Yes

Aircall

Yes

No lock-in

Frontly

Yes

Aircall

Annual discount available

Compliance & data (AU)

Australian data hosting

Frontly

Yes

Aircall

Multi-region (US/EU primary)

AU-resident customer success

Frontly

Yes

Aircall

EMEA / US-led support

DEEP DIVE

Key Differences Explained

Aircall is a phone system. Frontly is a front desk.

Aircall replaces the desk phone hardware your team used to own. It's an excellent VoIP product if your sales team makes calls all day and you want a unified interface, dialer, recording, and CRM logging. It does not, by design, replace the human receptionist at the front of your business. When an inbound call comes in, Aircall routes it to a human's softphone or a queue, and that human still has to answer.

Frontly answers the calls Aircall would route to staff

Frontly sits in front of (or alongside) your phone system and handles the inbound. The AI agent picks up in under 5 seconds, qualifies the caller, books the appointment, captures it in your Frontly dashboard, and only escalates to a human when something requires real judgment. If you have Aircall today and you're still missing calls (especially after hours and weekends), Frontly fills that gap without replacing Aircall.

How they coexist

We integrate at the call-routing layer. Inbound calls hit Frontly first. Routine enquiries (bookings, FAQ, status updates) Frontly resolves end-to-end. Anything genuinely requiring your team gets warm-transferred into your Aircall queue. Your team uses Aircall as before; Frontly catches everything else, including everything outside business hours and during peaks. Net result: zero missed calls, no extra reception staff.

If you only have budget for one

Most Australian SMBs we talk to who are weighing this question already have a phone (mobile or landline). They don't actually need Aircall. They need someone (or something) to ANSWER the phone they already have. In that case, Frontly is the higher-leverage spend: forward your existing number to Frontly's AI and you have 24/7 coverage tomorrow without rolling out a new phone system. Add Aircall later when your sales team's outbound calling justifies it.

Flat rate per business vs per-seat pricing

Aircall bills per seat per month, from around AUD$45, so the cost climbs every time you add a person to the phone system whether or not call volume changes. Frontly is a flat monthly rate per business from $149/mo, with unlimited inbound calls and no per-seat scaling, so what you pay tracks what you need answered rather than how many staff log in. Aircall bundles a region's outbound minutes and charges overage per minute beyond them, while Frontly includes outbound campaigns on its outbound and bundled plans with no per-call charge.

How Pricing Compares

Frontly
From $149/mo, flat rate

Flat monthly rate per business. Unlimited inbound calls. No per-seat scaling. Outbound campaigns included on Frontly's outbound and bundled plans. Yearly plans save 20%.

Aircall
From ~AUD$45/seat/mo

Aircall pricing is per-seat per month (Essentials, Professional, Custom tiers). Includes a regional bundle of outbound minutes; overage is per-minute. Setup-friendly but cost scales with team size, not call volume.

INDUSTRY FIT

Is Frontly right for your industry?

AI IVR to replace your phone menu already routes calls with a menu tree. The gap is that routing is all it does, so every call it handles still lands on a person who then does something simple.

AI intake reception for law firms already has a phone system that routes calls well during business hours. The gap is the after hours new-matter enquiry that reaches voicemail and goes to the next firm.

AI receptionist for accounting practices does not need a second phone system, it needs the overflow answered when tax season triples the call volume your existing lines were sized for.

AI helpdesk reception for MSPs sits closest to the hybrid model: keep your routing stack, and put an AI front desk in front of the after hours queue so SLA clocks start on answer, not on callback.

AI front desk for any business already routes calls perfectly well during business hours. The gap is who answers when the routing runs out of people to route to.

FAQ

Frequently Asked Questions

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