I'm a sole trader. Is Frontly right for me?

Yes. Frontly is built for owner-operators who can't answer every call while working. Whether you're a plumber, electrician, travel agent, or any local service business, Frontly captures job enquiries and books work while you're busy.

How does Frontly book jobs?

Frontly uses its own scheduling system inside the Frontly dashboard. You configure your job types and availability. The AI checks availability and books the job during the call. You see it the moment you come off the tools.

What if the caller has a question I haven't anticipated?

Frontly handles common scenarios and captures messages for anything outside its scope. You control what it answers directly and what gets escalated, with a full call transcript delivered to your inbox.

Can Frontly follow up with leads who don't book on the first call?

Yes. With the Outbound Campaign Manager, Frontly can make follow-up calls to enquiries who didn't convert, automatically and at scale.

How much does it cost?

Frontly uses flat monthly pricing sized by a monthly call-minute allowance, and every rate we meter beyond it is published on the pricing page rather than discovered on an invoice. Plans come in three sizes that scale with your monthly call minutes, and the current rates are on our pricing page. The monthly option has no lock-in. Setup terms are on the pricing page.

How long before my business phone is covered?

About an hour for a standard setup. The workflows are templated, so most of the work is agreeing what your callers ask for, when you want a call put through, and who it should reach. No lock-in on the monthly option. Unusual requirements need scoping first, and we will tell you upfront if yours is one of them.

How is Frontly different from Rosie AI or Goodcall?

Rosie AI is US-based with per-minute overages. Goodcall charges per unique customer, which punishes growth. Frontly is Australian-built, Australian-hosted, flat-rate, and runs both inbound calling and outbound campaigns from the same dashboard.

Is Frontly Australian?

Yes. Frontly is built and operated in Australia by DemoLabs, and your call records are stored here on Australian infrastructure. For a sole trader or a small team that also means support in your timezone, rather than a ticket queue that answers overnight.

Small shop owner serving a customer while the phone rings

Answering your calls right now

AI Front Desk for Small Business

You can't answer every call and run the business.

Frontly picks up 24/7, books the job, and captures the lead while you work.

Get Started Try a Free Test Call

Live in about an hourFlat monthly rateNo lock-inAustralian-built

The short answer

What is Frontly for small business?

Frontly is the AI virtual receptionist and answering service for Australian small businesses. It answers every call 24/7, captures every job and enquiry, and runs outbound follow-up campaigns, landing everything in your Frontly dashboard so you never lose work to a missed call. Live in about an hour, flat monthly rate from $149, no lock-in.

THE PROBLEM

The Best Job You Lost Was the One You Didn't Answer

21x

more likely to win the job if you respond to the enquiry within 5 minutes

Source: Harvard Business Review

On the tools.

Plumbers, electricians, travel agents, and trades businesses miss calls all day because they're doing the work they already have. Those callers don't leave voicemails. They call your competitor.

Instant

Frontly answers the moment the call comes in. Every job enquiry captured before the caller moves on.

HEAR IT FOR YOURSELF

Your AI Agent Is Ready to Talk

Call our AI agent right now. It'll handle a job enquiry, just like it would for your business. No signup required.

Test Call

Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.

Hear a real AI agent handle a typical inbound callNo signup, no card, no waiting on a sales rep

HOW IT WORKS

Live in About an Hour. Built Around Your Trade.

Connect Your Phone

Forward your existing business number or get a dedicated AI number. No hardware. Works on your existing mobile or landline.

We Build Your Workflow

Our team configures Frontly around your service types, job intake process, and how you like to handle new enquiries, whether you're a plumber, travel agent, or any local service business.

Go Live

Frontly answers every call, captures job details, takes bookings, and follows up while you stay focused on the work in front of you.

Connect Your Phone

Forward your existing business number or get a dedicated AI number. No hardware. Works on your existing mobile or landline.

We Build Your Workflow

Our team configures Frontly around your service types, job intake process, and how you like to handle new enquiries, whether you're a plumber, travel agent, or any local service business.

Go Live

Frontly answers every call, captures job details, takes bookings, and follows up while you stay focused on the work in front of you.

WHAT FRONTLY HANDLES

Every Customer Call, Handled

Frontly answers while you're busy on the job and calls quotes back before they go cold. Every job captured in your Frontly dashboard, nothing to integrate.

New enquiries

Answers in your business name, captures who's calling and what they need, and logs the lead in your Frontly dashboard so nothing slips while you're working.

Job and appointment booking

Checks your availability and books the job or appointment during the call, ready for you the moment you come off the tools.

Quote follow-ups (outbound)

Calls back the enquiries who asked for a quote but never booked, so the work already in your pipeline doesn't go cold. No per-call fees.

Existing-customer calls

Handles rebookings, status questions, and callback requests without pulling you off the job you're already on.

After-hours and overflow

Answers nights, weekends, and the calls you can't when you're already busy, so every enquiry is captured instead of lost to voicemail.

Visual Workflow Builder

A Front Office Before You Can Justify Hiring One

We Build It For You

Our team maps the handful of calls that actually repeat in your business and scripts the AI to finish them, so you are not configuring anything yourself.

Start With Two Call Types

You do not need to automate everything. Pick the two calls that interrupt you most and get those off your plate first.

Sound Like a Real Business

Answered in your business name, on the first ring, with consistent answers. That alone changes how a new customer sizes you up.

You Still Get the Important Ones

You decide which calls reach your mobile immediately and which wait for the end of the job.

Change It Yourself

Adjust hours, questions or what gets escalated as the business grows, without waiting on us.

Cross-Call Memory

Your AI Remembers Your Regulars

Returning customers recognised the moment they call
Previous jobs and orders recalled automatically
No regular customer explaining who they are again
Full history on every caller you have dealt with before

Frontly Dashboard

Everything That Came In While You Were Working

One Place, Not Five

Enquiries, bookings and questions land in your Frontly dashboard instead of being spread across voicemail, texts and a notepad in the van.

Full Transcript on Every Call

Exactly what the customer asked for, so you quote the right thing the first time.

Alerts for the Ones That Matter

Configure an SMS so a genuinely urgent or high-value call reaches you straight away.

Cross-call History at a Glance

Every previous call from that customer, in one place.

Check It Between Jobs

See the day at a glance without stopping what you are doing.

Outbound Campaign Manager

Chase the Work You Never Have Time to Chase

Follow Up Old Quotes

Call back the customers who asked for a price and went quiet. The work is already in your pipeline; nobody has had time to ring them.

Reminders and Repeat Business

Call past customers when it is time for the next service, rather than waiting for them to remember.

Same Builder, No New Tool

Script the campaign with the same drag-and-drop builder you used for inbound.

See What Landed

Track which calls turned into booked work, so you know what is worth repeating.

See all features

ANSWERING SERVICE OR AI

Is an answering service or an AI receptionist better for a small business?

An answering service charges per call to take a message. An AI receptionist charges a flat monthly rate to finish the job. For a small business the second one matters most in the month you get busy, because that is exactly when a per-call bill grows and a flat one does not.

Where a staffed answering service still wins

A human voice on every single call. Some businesses trade on that, and for them the premium is worth it. A good operator also improvises around the odd request in a way a configured workflow will not.

Where Frontly wins

Most small business calls are the same handful of questions plus a request to book something. Frontly handles those at any hour, answers ten at once if ten come in at once, and puts the job in your dashboard rather than in a message you read later.

Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against OfficeHQ.

256-bit Encryption

Australian-hosted

Privacy Act 1988 compliant

FAQ

Frequently Asked Questions

KEEP EXPLORING

Keep exploring Frontly for Small Business

Go deeper on the capabilities, comparisons, and guides that matter most.

24/7 inbound answering

How Frontly answers every call, qualifies the caller, and books the job in your dashboard.

How inbound works

Outbound campaigns

Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.

Run outbound

After-hours answering

You cannot answer at night and neither can voicemail. See how after-hours calls are handled for you.

See after-hours

Virtual receptionist cost in 2026

What human and AI receptionists actually cost in Australia, and where each wins.

Read the guide

Ready to Stop Missing Jobs?

Set up your AI front desk in about an hour. No lock-in. No credit card required.

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