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Small business owner serving a customer at their counter while Frontly answers the phone
Answering calls right now

🇦🇺Australian AI receptionist · Answers calls 24/7

Your AI receptionist. Answers your calls while you run your business.

Every call answered, day or night. The work booked. Your customers called back with reminders and follow-ups, in the language they speak.

See it for your industry

Prebuilt receptionist workflow includedKeep your existing numberSpeaks over 40 languages

The short answer

What is Frontly?

Frontly is the Australian AI receptionist that answers every call 24/7, books the work, rings your customers with reminders and follow-ups, and speaks more than 40 languages. Every booking, enquiry and transcript lands in your Frontly dashboard, and you start from a ready-made receptionist that you make your own.

Answers every call, 24/7Speaks over 40 languagesAustralian-built, records hosted in Australia

FROM CALL TO BOOKING

Watch a Call Turn Into a Booked Appointment

One example call, start to finish: what the caller says, what Frontly does, and what is waiting in your dashboard when it hangs up.

Example call
  1. CallerHi, I'd like to book a check-up. I haven't been in for a while.
  2. FrontlyHappy to help. Have you been to the practice before, or would this be your first visit?
  3. CallerFirst visit.
  4. FrontlyWelcome. I have Tuesday at 10:30 am or Thursday at 2:15 pm. Which suits you better?
  5. CallerTuesday at 10:30, please. It's Sam Taylor, on this mobile.
  6. FrontlyThanks, Sam. You're booked for a new-patient check-up on Tuesday at 10:30 am. I've just texted you the details.

In your Frontly dashboard

Booked
Appointment
New-patient check-up
When
Tuesday, 10:30 am
Caller
Sam Taylor, new patient
Mobile
From caller ID
  • Booking added to your Frontly calendar
  • SMS confirmation sent to the caller
  • Full transcript saved to the call history

THE PROBLEM

Every Missed Call Is a Customer Ringing Someone Else

Your best enquiries arrive while you're with a customer, on the tools or closed for the night. Frontly picks up every one.

21x

Better odds of qualifying a lead inside 5 minutes

Enquiries cool fast, and whoever answers first gets the conversation.

Answer First. Win More.

Source: MIT / InsideSales Lead Response Study, 2007

24/7

Nights, weekends and public holidays

The 9pm enquiry and the Sunday booking get a real answer, not a voicemail beep.

Never Miss a Call

40+

Languages your callers can speak

A caller more at home in Mandarin, Hindi, Arabic or Vietnamese is looked after, not lost.

Speak Their Language

Every call

Answered, transcribed and logged

No scribbled messages to decipher. Each call leaves a clear record of who rang and what they wanted.

Nothing Slips Through

HEAR IT FOR YOURSELF

Ring It Now, or Listen to a Real Call

Talk to our AI receptionist straight from your browser. No signup. No credit card.

Test Call

Talk to the AI agent right now from your browser. Hear how Frontly handles a typical call.

Hear a real AI agent handle a typical inbound callNo signup, no card, no waiting on a sales rep

This demo is a configured example. Your plan starts with a general receptionist workflow you customise.

Prefer to listen? Hear a recorded demo call

Hairdresser cutting a smiling client's hair in a sunlit salon

Salon

Price question, booked within budget

Answered the price question
Offered a colour within budget
Booked the colour specialist
Took the name and mobile
1:58

WHAT IT DOES FOR YOU

More Than an Answering Service

An answering service takes a message. Frontly takes care of the call: it books the work, rings your customers back and speaks their language.

It Rings Your Customers Too

Reminders, recalls and follow-ups, worked through your list while you get on with the day.

1

Reminders and Confirmations

Frontly rings tomorrow's bookings, confirms each one and finds a new time for anyone who can't make it.

2

Recalls and Follow-ups

Patients due back, quotes waiting on a yes, customers worth winning back: Frontly works through the list.

3

One Builder for Both

Script outbound calls in the same builder as your inbound line. If you can set up one, you can run the other.

4

Results as They Land

See who confirmed, who wants a callback and who didn't pick up, call by call.

Speaks Your Customers' Language

More than 40 languages, so the caller who is more at home in Mandarin, Hindi, Arabic or Vietnamese gets a warm answer too.

  • A line for each language you serve, or one number for several
  • Natural Australian voices for your English-speaking callers
  • Hear every voice before you choose yours

Your Business, Your Script

Tell Frontly how you handle each kind of call, and it handles them your way, every time.

1

Start With a Prebuilt Receptionist Workflow

Add your services, answers and rules to the ready-made receptionist, then change it whenever your business changes.

2

Your Words

Change any greeting, question or answer yourself, any time after launch.

3

Your Rules

Send each call the right way, by what the caller needs, the time of day or anything else that matters to you.

4

Ready for the Common Calls

Bookings, after-hours enquiries and follow-up calls, ready from day one.

5

No Code

Build it by dragging blocks into place, not by writing a line of code.

Regulars Feel Known

Frontly remembers who called, what they asked and what happened last time.

  • Returning callers recognised the moment they ring
  • Their usual request remembered, not asked for again
  • Every past call in their history, ready for your team

Walk In to Bookings, Not Missed Calls

Every appointment, enquiry and transcript is waiting for you each morning in your Frontly dashboard.

1

Every Booking in One Place

Inbound bookings and campaign bookings land together, so your team starts the day knowing exactly what came in.

2

Every Word on Record

Every call is transcribed, so you know what the caller wanted before you ring them back.

3

Their Whole Story

Every call from a returning customer, with the outcome already tagged.

4

Texts and Emails Sent for You

Confirmations, reminders and alerts go out as part of the call.

5

Everything Live on One Screen

Calls in progress, campaigns running and every agent's activity, inbound and outbound.

AI RECEPTIONIST VS ANSWERING SERVICE

An AI Receptionist, an Answering Service or Voicemail?

Three ways to handle the calls you can't take. Only one of them books the work while you're busy.

When a call comes inFrontly AI receptionistHuman answering serviceVoicemail
Answers every call, day or nightYesDepends on the serviceRecords a message
Talks to the caller and answers their questionsYesYesNo
Books the appointment during the callYesDepends on the serviceNo
Speaks the caller's language, in over 40 languagesYesDepends on the serviceNo
Rings your customers with reminders and follow-upsYesDepends on the serviceNo
A full transcript of every callYesA message summaryNo
Change how calls are handled yourself, any timeYesAsk the providerThe greeting only

Swipe the table to see the answering service and voicemail columns.

HOW IT WORKS

Live Without an IT Project

Setup time depends on verification, workflow complexity and integrations.

1

A New Number, or Your Own

Take a new local number from Frontly, or forward the one your customers already know. No new phones, no hardware.

2

Customise the Prebuilt Workflow

Start from the ready-made receptionist, add your services, answers and rules in the visual builder, and test it before it takes a real call.

3

Go Live

Frontly answers every call, books the work and keeps your dashboard up to date, day and night.

YOUR INDUSTRY

An AI Receptionist for Your Industry

From the emergency callout to the new-patient booking, see how Frontly handles the calls your business gets.

After-Hours Front Desk

Give your on-call team their night back. Frontly answers every after-hours call, sorts the routine ones on the spot, wakes someone only for a real emergency and rings back what needs daylight.

Your on-call person answers every call, when only a fraction actually need them
After-hours answering service

AI IVR

Replace the phone menu your callers hate. Instead of pressing 1 for accounts, they say what they need and Frontly handles it or routes it correctly the first time. Drops into the phone system you already run.

Callers mash 0 to escape your menu, and land on the wrong team anyway
AI IVR to replace your phone menu

Real Estate Agencies

That buyer is booked in before they ring the next agency. Frontly answers every property call 24/7, books the inspection and rings your past leads back, in the caller's language.

Buyer enquiries peak on evenings and weekends, when the office is closed
Real estate answering service

Property Management

Give your property managers their day back. Frontly answers every tenant and owner call 24/7, triages the maintenance, books inspections and rings tenants about arrears, in Arabic, Vietnamese or English.

Tenant calls pile up faster than a property manager can return them
Property management answering service

Trades & Home Services

Never miss a job while you're on the tools. Frontly answers every call 24/7, books the job, flags the emergencies and rings your old quotes back, in your customer's language.

Every missed call is a lost job. Competitors answer first, you lose.
AI receptionist for tradies

Dental Practices

Keep every chair full. Frontly answers every patient call 24/7, books the appointment, rings your recall list and reminds patients before they visit, in their own language.

Most patient calls arrive mid-treatment, when the front desk can't answer
Dental virtual receptionist

General Practice

Meet the demand without hiring. Frontly answers every patient call 24/7, books the appointment, takes repeat-script requests and rings patients due for a recall, in Mandarin, Hindi or English.

Patients who can't get through often don't call back
Medical practice answering service

Law Firms & Legal Practices

Win the client who calls at 6pm. Frontly answers every intake call 24/7, takes the details your team needs, books the consultation and follows up the enquiries that went quiet, in your caller's language.

The first 5 minutes of an intake call decides whether they become your client
Legal virtual receptionist

IT Services & MSPs

Stop losing tickets to voicemail. Frontly answers every client call 24/7, triages by SLA tier, wakes the on-call engineer only for a real P1 and rings users back to confirm the fix.

Managed service clients expect 24/7 answer. One missed ticket can breach an SLA.
IT answering service for MSPs

Accounting & Bookkeeping

Get through tax season without a ringing phone. Frontly answers every client call 24/7, books the meeting and rings clients before their BAS is due, in Mandarin, Punjabi or English.

Tax time turns one month into 3x call volume. You can't hire fast enough to cover it.
Accountant answering service

Hotels & Hospitality

Fill rooms while the desk sleeps. Frontly answers every reservation and guest call 24/7, takes the booking, confirms arrivals by phone and welcomes guests in Mandarin, Japanese or English.

After-hours reservation calls are high-value and routinely missed
Hotel answering service

General Reception

A great first impression on every call. Frontly answers in your business name 24/7, books appointments, puts the right calls through and follows up the enquiries that went quiet.

How your phone is answered sets the tone for every client relationship
Virtual receptionist

Small Business

You're the owner, the operator and the switchboard. Frontly answers every call 24/7, books the job, rings back the quotes that went quiet and speaks your customer's language.

Most local service businesses miss calls while working on other jobs
Small business answering service

Restaurants, Cafes & Takeaway

Answer every booking, menu and takeaway call, even mid-service. Frontly takes bookings and orders 24/7, calls diners back to confirm and speaks their language.

The phone rings hardest at the dinner rush, when nobody can answer it
Restaurant virtual receptionist

Salons, Spas & Massage

Hands on a client, phone ringing? Frontly answers 24/7, books and rebooks, rings clients due back, fills cancelled slots and speaks their language.

The phone rings while your hands are on a client
Salon answering service

Gyms & Fitness Studios

Win the member while they're keen. Frontly answers every membership call 24/7, books the intro class, rings back the enquiries that went quiet and speaks their language.

Enquiries wait hours for a reply while your team coaches the floor
Gym virtual receptionist

Healthcare Clinics

Answer every call while you treat. Frontly books allied health and specialist appointments 24/7, rings clients due for a review, routes urgent calls and speaks their language.

The phone rings hardest while every practitioner is with a client
Healthcare virtual receptionist

Veterinary Clinics

Answer every booking, refill and results call while your vets and nurses are with patients. Frontly routes emergencies to the right vet, rings clients when pets are due and speaks their language.

The phone rings while your hands are on a patient
Vet clinic answering service

Recruitment & HR

Phone screen candidates in bulk, book interviews and answer every candidate call, in their language. Frontly asks your questions, records the answers and your team decides.

Applications keep climbing and screening calls don't scale
AI phone screening for recruiters

Event, Wedding & Function Venues

First venue to reply wins. Frontly answers every enquiry 24/7, even mid-event, books the site visit, calls to confirm final numbers and speaks the caller's language.

The first venue to reply wins the booking, and your phone rings while the event runs
Event venue answering service

Tour Operators & Attractions

Answer every booking, meeting-point and weather call while you guide. Frontly takes bookings 24/7, calls guests when plans change and speaks Mandarin, Japanese and more.

Guides can't answer the phone while they're out on the tour
Tour operator answering service

Training & Education

Answer course and intake questions at any hour, from information you approve. Frontly rings every enquiry back, books the advice call and answers international students in their language.

Course questions arrive when the office is closed, and enquiries go cold
Training provider virtual receptionist

ENTERPRISE

Built for Larger Operations Too

Call capacity sized in your agreement, outbound agents at scale, your own cloud or on-premise, and compliance set by your contract.

An AI front desk for the whole organisation

Calls answered in parallel on as many agents as you need, in more than 40 languages, routed to the right team in plain words.

Your cloud or on-premise

Run Frontly in your own cloud account or data centre, connected to your own systems during the call.

Compliance set by your contract

Calling rules are built in. Enterprise adds requirements such as PII handling and GDPR, by contract.

256-bit Encryption
Australian-hosted
Privacy Act 1988 compliant

FAQ

Frequently Asked Questions

Frontly is an Australian AI receptionist. It answers your business calls 24/7, works out what each caller needs and takes care of it: answering the question, booking the appointment, capturing the enquiry or putting the call through to the right person. It also rings your customers with reminders and follow-ups, and every call lands in your Frontly dashboard with a transcript.

See every capabilityTry a live test call

An AI receptionist answers your business phone and holds a natural conversation with the caller. Unlike voicemail, it asks questions, understands the answers and gets the job done during the call: it books the appointment, answers the question or passes the call to the right person, instead of leaving a message for someone to deal with later.

AI vs a human receptionist

No. An answering service takes a message for you to deal with later. Frontly takes care of the call itself: it books the appointment, answers the question from your own information, captures the enquiry or puts the caller through to the right person. You come back to finished work, not a pile of messages.

Frontly vs a virtual receptionistFrontly vs OfficeHQ

A traditional IVR makes callers translate their problem into a numbered option, and routing is all it can do. Frontly lets the caller explain what they need in their own words, asks a follow-up when it is unclear, and either resolves the call outright or connects them to the right person with a spoken briefing.

See AI IVR

It sounds natural, and it never pretends to be a person. Frontly speaks in voices built for live phone calls, including Australian accents, and copes with interruptions, follow-up questions and the many ways people say the same thing. You choose the voice, the greeting and the tone. The best test is to ring it yourself.

Call the agent nowHear the voices

They can, and you decide how Frontly introduces itself, for example as your business's AI receptionist. Frontly never pretends to be a person. What a caller notices most is that somebody picks up straight away, understands what they need and gets it sorted, at 9pm on a Sunday as readily as at 10am on a Tuesday.

It can take most of the phone work off your team's plate. Frontly answers, books, handles the common questions and passes on the rest, so your receptionist is free for the people at the counter and the calls that need a human touch. You can start with after hours and overflow, then widen it as you see what it handles.

More of the calls you already get turn into work. Frontly can replace a paid after-hours or overflow service, put off the next hire, cover more locations with the same team and turn more calls into booked appointments, while your receptionist looks after the people in front of them.

AI or human receptionist: which fits your business

An offshore receptionist suits work needing broad human judgement or general admin support. Frontly is usually stronger on repeatable phone workflows: available 24/7, applies your policy identically every time, and connects to your systems. Some businesses run both, with people handling the exceptions.

Yes. In most setups your existing number forwards to Frontly, and you choose whether that is every call, only unanswered calls, only calls when the line is busy, or only after hours. Customers keep ringing the number they already know and your current phone system stays where it is.

Usually not. Frontly runs alongside an existing mobile, landline, VoIP or PBX setup using call forwarding or SIP. Your handsets, extensions and internal routing stay as they are. The right connection method depends on your current phone setup.

Yes. Frontly can take every call, cover only outside business hours, or act as overflow when nobody answers within a set number of rings. Plenty of businesses start with after-hours only, watch what it handles, and widen the coverage from there.

See after-hours answering

Yes, concurrently, up to the capacity configured for your service. That is what changes during a campaign, an outage, a seasonal peak or an open-home weekend: callers are not pushed to voicemail because the line is already engaged, which is exactly when most businesses lose the most work.

It follows the escalation rules you set. It can transfer the caller, notify an on-call person, send an SMS or email, create a task, or capture a detailed message. Whoever receives it gets the caller's details and the reason for the call rather than just a name and a number.

Yes. Transfers can be triggered by what the caller asks for, the urgency, the department, the location, the time of day, or the on-call roster. Frontly collects the relevant details first and hands over with a spoken briefing, so the caller does not repeat the story they have just told.

Yes. Frontly checks availability and books, moves or cancels appointments while the caller is on the line, in its own calendar or a connected booking system, following the rules you set. The caller hangs up with a time, and you find the booking waiting in your dashboard.

How inbound answering works

Yes. Frontly connects to calendars, CRMs, practice systems, property platforms and help desks, and every one is listed on our integrations page as Available or Requires vendor approval. Integrations are what let Frontly complete an action during the call instead of generating another message for staff to process later.

See every integration

Yes. You control the business information, the approved answers, the qualifying questions, the escalation rules, and which actions Frontly is allowed to take. Different workflows can run for business hours, after hours, individual locations, departments and caller types.

See the workflow builder

You do, in the visual builder. You start from a prebuilt receptionist workflow, customise it with your business information, test it before going live and update it whenever your needs change, with email support for questions about using Frontly. If you want expert guidance, the managed service gives you a Customer Success Partner who reviews your workflows and makes recommendations.

See the workflow builderSee the managed service on pricing

Through the Frontly dashboard as structured records: caller details, what they wanted, the outcome, the follow-up action, and the full transcript. The same information can be pushed by email or SMS, or into a connected CRM or booking system, so the right person sees it without logging in.

Frontly's core platform and your call records are hosted in Australian data centres. To deliver real-time conversation, limited call content is processed by specialist speech and language providers, some located overseas, under no-retention terms. Our privacy page sets out the full data flow rather than reducing it to a slogan.

Read the data flow

Every call is transcribed, including outbound campaign calls, and the full call history sits in your dashboard. A voice recording of the call audio is separate: it is off by default, and switched on per account rather than per agent.

No. Recording is set at the account level, so once it is on, every inbound and outbound call is recorded. There is no per-call opt-out. That is why the disclosure in your greeting matters, and why the obligation to get it right sits with you.

Clause 8.4 of our Terms

Yes, more than 40 of them. A caller can speak Mandarin, Hindi, Arabic, Vietnamese or Punjabi and get a natural answer in the same language, on a dedicated line for each language or one number for several. Listen to the voices before you choose, and test any language you rely on before it takes real calls.

Voices and languagesWhy multilingual cover is a hiring problem

Yes. Frontly runs approved outbound workflows including appointment reminders, recalls, confirmations, screening and follow-ups, from the same platform that answers your inbound line. Outbound campaigns follow Australian consent, caller identification, permitted calling hours and Do Not Call Register requirements.

See outbound campaignsWhat the ACMA rules require of AI calling

Setup time depends on verification, workflow complexity and integrations. You customise the general receptionist workflow with your business information, questions and call-handling rules, then test it before going live. Integrations, complex booking rules and multi-location escalation paths need more testing.

Never Miss Another Call

Keep your number, start from a ready-made receptionist and make it yours.

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