
AI Virtual Receptionist and Outsourced Reception Service
A receptionist that never takes a break.
Frontly answers every call, greets every caller, and books straight into your diary, 24/7.
The short answer
What is Frontly's virtual receptionist service?
Frontly is an AI virtual receptionist service that answers or backs up your reception line, in your business name. It picks up every call professionally 24/7, captures messages and bookings, and routes urgent calls to the right person, landing every message in your Frontly dashboard. Live in about an hour, flat monthly rate, no commitment beyond the plan you pick.
THE PROBLEM
Every Missed or Mishandled Call Costs You
21x
better odds of qualifying an enquiry when you respond within 5 minutes rather than 30. The first business to answer usually gets the conversation.
Source: MIT / InsideSales Lead Response Study, 2007
First impression.
How your phone is answered is often the first experience a potential client has with your business. A missed or poorly handled call rarely gets a second chance.
Instant
Frontly answers the moment the call comes in. Every caller gets a professional response before they hang up.
HEAR IT FOR YOURSELF
Your AI Agent Is Ready to Talk
Call our AI agent right now. It'll handle a general business enquiry, just like it would for your organisation. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
Live in About an Hour. No Hardware Required.
Connect Your Phone
Forward your existing business line or get a dedicated AI number. No hardware. No IT project.
We Help Set Up Your First Workflow
Our team helps set up your first workflow around your business: your departments, routing rules, hours, and how you want callers greeted and handled.
Go Live
Frontly answers every call, routes to the right person or department, handles enquiries, and captures messages automatically.
WHAT FRONTLY HANDLES
Every Call, Handled
Frontly answers, routes, and takes messages exactly as a trained receptionist would, on the first ring, every time. Every interaction captured in your Frontly dashboard, and your existing software connected during onboarding.
Call answering and message capture
Greets every caller in your business name, takes a detailed message, and captures it in your Frontly dashboard with the full transcript.
Routing and transfer
Works out who the caller needs, transfers to the right person or department, and takes a message with a callback time when they're unavailable.
Appointment booking
Checks availability and books the caller straight into your diary during the call, ready for your team.
Overflow when the line is busy
Picks up the calls your team can't get to at peak times, so callers reach a friendly voice on the first ring instead of hold music.
After-hours cover
Answers nights, weekends, and public holidays, captures every message and booking, and routes anything urgent to the right person.
Visual Workflow Builder
Turn the Phone Into a Workflow, Not an Inbox
Your First Workflow, Built With You
Our team maps who calls you, what they want, and what a good outcome looks like for each, and sets up your first workflow with you so the AI finishes the job rather than taking a name.
Complete, Do Not Just Capture
The flow is built around the one outcome that matters most to your business, whether that is a booking, a qualified quote request or a resolved question.
Route by Intent, Not by Menu
No press one for sales. The caller says what they want and the flow goes there, which is faster and far less annoying.
Filter What Should Not Reach You
Sales calls, suppliers and cold outreach are handled without interrupting anyone.
Change It Yourself
Adjust the questions, the routing or the hours whenever the business changes, without waiting on us.
Cross-Call Memory
Your AI Remembers Who Has Called Before
- Returning callers recognised instantly
- Previous conversation recalled, so nobody starts over
- Preferences and details carried across every call
- Full history ready before your team picks up
Frontly Dashboard
Every Call Accounted For
Nothing Lands in a Voicemail Box
Every call arrives in your Frontly dashboard as a structured record with the outcome already tagged, not an audio file somebody has to listen to.
Full Transcript on Every Call
Read what was actually said rather than relying on a handwritten note.
Alerts Only When They Matter
Configure SMS or email so the right person hears about the calls that genuinely need them.
Cross-call History at a Glance
Every previous call from that person, in one place.
Live Status at a Glance
See what has come in today without asking anyone.
Outbound Campaign Manager
Make the Calls Nobody Gets Around To
Follow Up What Went Quiet
Call back the enquiries that never converted, so the work already paid for does not go stale.
Reminders and Confirmations
Reduce no-shows and missed appointments by calling ahead and capturing the response.
Same Builder, No New Tool
Script an outbound campaign with the same drag-and-drop builder you used for inbound.
See What Landed
Track which calls connected and what came of them.
INTEGRATIONS
Works with the software general reception already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
IT service desks and help desks
Team messaging
CRM, calendars and productivity
Google Calendar
Microsoft 365 / Outlook
HubSpot
Calendly
Square Appointments
Needs Square Appointments Plus or Premium
Zoho CRM
Pipedrive
Salesforce
Google Sheets
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Integration allowances vary by plan. See Pricing for what's included.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
ANSWERING SERVICE OR AI
What is the difference between an answering service and an AI receptionist?
An answering service answers in your name and takes a message. An AI receptionist answers in your name and completes the task: it books, qualifies, answers the question, or transfers to the right person. The first buys you a record of the call. The second means the call did not need handling twice.
Where a staffed answering service still wins
Nuance and goodwill. A staffed service gives you a human voice on every call, which some businesses genuinely need, and an experienced operator handles the awkward ones better. If your calls are mostly complaints or delicate conversations, that is the right tool.
Where Frontly wins
If your calls are mostly repetitive, an AI front desk answers all of them at once and never queues at the busy hour, on a flat monthly rate rather than a charge for every call taken. Warm transfer with a spoken briefing is available whenever the caller wants a person.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
Bigger organisation?
Large organisations with a multi-site switchboard
Enterprise puts Frontly in front of a switchboard across many sites, connected to your own systems during the call. Own-cloud or on-premise deployment, SLA-backed uptime and a dedicated account manager.
FAQ
Frequently Asked Questions
Yes. Frontly can route calls based on caller intent, time of day, department, or any custom rule you define. Think of it as a smart switchboard, but without the hardware.
Frontly takes a detailed message, captures it in your Frontly dashboard with the full transcript, optionally SMS-alerts the team member, and offers the caller a callback time. No caller is left without a professional response.
No. Frontly answers from the business information you give it, and when a question falls outside that it tells the caller someone will get back to them, takes the details and passes them on, or transfers the call if you have set one up. The question and transcript appear in your dashboard, so you can add the answer in the visual builder.
Yes. Frontly supports full conversations in more than 40 languages today, including English, Mandarin, Japanese, Spanish, French and Hindi. Each agent speaks the language you set, such as a dedicated Mandarin line, and on the Pro plan your front-desk agent can hand callers to a specialist in their language. Every call is captured in your Frontly dashboard the same way, with the full transcript.
Yes, completely. You control the greeting, the name the AI uses, how it introduces itself, and every word of the call flow. Most businesses launch with a greeting like 'Good morning, [Business Name], how can I help you today?'
About an hour for a standard setup. The workflows are templated, so most of the work is agreeing your greeting, your routing rules and who a transfer should reach. We provision the number and you review the flow before it goes live. Unusual requirements need scoping first, and we will tell you upfront if yours is one of them.
Frontly answers them the same way it answers during the day. Routine questions are resolved on the call, anything genuinely urgent is escalated under rules you set, and everything else lands in your Frontly dashboard for the morning. Your team starts the day with completed work rather than a voicemail list.
Frontly is a flat monthly rate with a monthly call-minute allowance, and every caller is answered at once however many ring together. That is the main difference from answering services, which charge for every call from the first one. See our pricing page for current rates and plan options.
No. Most businesses run Frontly alongside their team. It covers after hours, overflow when everyone is already on a call, and the routine enquiries that interrupt more valuable work. Your receptionist keeps the in-person and relationship work, which is where a person is genuinely better.
Yes, in the sense that matters: your calls are answered outside the office, in your business name, around the clock. The difference from traditional outsourced reception is that an AI answers instead of a call-centre operator, so every caller is answered at once, bookings and routing complete on the call, and you pay a flat monthly rate rather than a charge for every call.
KEEP EXPLORING
Keep exploring Frontly for General Reception
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Reception ends at 5pm; the calls do not. See how the after-hours shift is covered.
See after-hoursVirtual vs AI receptionist
They sound alike and work very differently. Where each one wins, side by side.
See the comparisonReady to Give Every Caller a Great First Impression?
Set up your AI front desk in about an hour. No commitment beyond the plan you pick. Flat monthly rate.