Gym Virtual Receptionist and Answering Service
Slow replies lose members.
Frontly answers the call as it comes in and books the intro class while they are keen.
The short answer
What is Frontly's gym virtual receptionist?
Frontly is an AI receptionist that works as a gym virtual receptionist and answering service for Australian gyms and fitness studios. It answers every membership call 24/7, books intro classes, tours and class spots, hands freezes and cancellations to your team, and runs outbound follow-up campaigns over your list. Live in about an hour for standard call answering.
THE PROBLEM
Slow Replies Cost You New Members
42 hours
was the average reply to a web enquiry in an audit of 2,241 US companies, counting only those that replied at all.
Source: Harvard Business Review, 2011 (US)
23%
of the US companies audited never replied to a web enquiry. A membership enquiry needs an answer while the person is still deciding.
Source: Harvard Business Review, 2011 (US)
24/7
answering, public holidays included, so the 9pm and 5am membership calls get an answer and an intro class booking.
HEAR IT FOR YOURSELF
Your AI Receptionist Is Ready to Talk
Call our AI agent right now. It will handle a membership enquiry and an intro class booking, just like it would for your gym. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
Live in About an Hour. No Disruption to Your Gym.
Connect Your Phone
Forward your existing gym number or get a dedicated AI number. No hardware changes needed.
We Help Set Up Your First Workflow
Our team helps set up your first workflow around your class timetable, membership options, intro class rules and who should take a freeze or cancellation call.
Go Live
Frontly answers every call, books intro classes and tours, answers membership questions from your own answers, and passes freezes and cancellations to your team.
WHAT FRONTLY HANDLES
Every Gym Call, Handled
From a first-time enquiry to a member asking about a freeze, Frontly answers like a gym virtual receptionist that never goes off shift. Every call is captured in your Frontly dashboard with the transcript and the outcome.
Intro class and tour bookings
Captures the caller's name, number and goal, then books an intro class or a tour into the time you offer, and sends an SMS or email confirmation.
Class bookings and changes
Answers what is on the timetable, books a spot in a class, and handles a change or cancellation so your team is not on the phone between sessions.
Membership and joining questions
Answers questions on membership types, joining process, hours, parking and facilities from the answers you approve, in the caller's language if it is not English.
Freeze and cancel requests
Takes the member's details and reason, then passes the call or a message to the right person on your team to handle, with a spoken briefing so they never repeat themselves.
After-hours and early-morning calls
Answers the 8pm and 5am enquiries when the desk is unstaffed, including for 24/7 clubs, and books the caller in for when someone is on site.
Personal training and group enquiries
Takes the details for a personal training, corporate or group enquiry and routes it to the trainer or manager who follows it up.
OUTBOUND CAMPAIGNS
Campaigns Frontly Runs Over Your List
Load a list and Frontly works through it as an outbound campaign, retrying unanswered calls, screening the Do Not Call Register and keeping to legal calling windows. Promotional campaigns go only to an opted-in list.
Intro class follow-up campaign
Over this week's enquiries and opted-in contacts, Frontly rings each person who has not booked yet, answers their questions and books the intro or trial class.
Class and intro reminder campaign
Frontly calls members and new joiners who have booked, ahead of their class or intro session, confirms they are coming, and reschedules anyone who cannot make it.
Missed-call and web enquiry call-backs
A campaign over the enquiries that arrived after hours or while the desk was busy, so each person who enquired gets a call back the next morning.
Win-back campaign for lapsed members
Frontly rings lapsed members on an opted-in list, asks what changed, and books them into a class or a conversation with your team.
Visual Workflow Builder
Script Your Front Desk Without Code
Your First Workflow, Built With You
Our team helps you map your timetable, your membership options and your intro class rules, and sets up your first workflow with you: exactly what the AI asks before it books a spot.
Enquiry Versus Member
The script separates a prospect asking about joining from a member changing a class or asking about a freeze.
You Decide Who Takes Cancellations
Route freeze and cancel requests to the person you choose, so a retention conversation happens with a human.
Change It Yourself
Adjust class times, intro class rules or the questions asked, any time, without waiting on us.
Intelligent Branching
Route by caller intent or time of day, so a 5am enquiry never follows the same path as a coach calling in.
Cross-Call Memory
Your AI Remembers Every Caller
- Returning prospects recognised the moment they call back
- Earlier enquiries and class bookings recalled automatically
- No asking a member to explain their history again
- Full call history on every caller before your team picks it up
Frontly Dashboard
Every Enquiry Captured While Your Team Coaches
Every Enquiry In One Place
Intro class bookings and membership enquiries land in your Frontly dashboard with the caller's details and goal already captured.
Full Transcript on Every Call
Read exactly what the prospect asked, so your sales conversation starts where the call ended.
Outcome On Every Call
See which calls booked an intro class, which were questions and which were passed to staff, and when they arrived.
Warm Handover To Your Team
When a call needs a person, Frontly transfers it with a spoken briefing, or takes a message if nobody is free.
Live Status Across The Club
See what came in while the whole team was on the floor, on one screen.
Outbound Campaign Manager
Follow Up Every Enquiry With a Campaign
Campaigns Over Your List
Load a list and Frontly works through it, calling prospects who have not booked and booking those who say yes.
Reminders That Cut No-Shows
Call members and new joiners who have booked, before their class or intro session and capture whether they still intend to come.
Same Builder, No New Tool
Script the campaign with the same drag-and-drop builder you used for inbound.
See What Landed
Track which campaigns booked intro classes or won members back, so you know which to run again.
INTEGRATIONS
Works with the software gyms & fitness already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Fitness, beauty and wellness
Team messaging
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Integration allowances vary by plan. See Pricing for what's included.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
ANSWERING SERVICE OR AI
Should a gym use an answering service or an AI receptionist for enquiries?
An answering service records a membership enquiry and passes it on, often after the person has joined somewhere else. An AI receptionist answers at once, books the tour or intro class and follows up. For a gym, the speed of the first reply is what turns an enquiry into a member.
Where a staffed answering service still wins
A good sales person reads motivation. Someone calling about a first gym membership after a health scare needs encouragement, and an experienced human gives it naturally. For high-touch studios selling personal training packages, a staffed conversation close to the point of sale still has a place, and your own team is best placed to have it.
Where Frontly wins
Most calls are opening hours, pricing, class times and freezes. Frontly answers all of them at any hour, books intro classes and tours, hands freezes and cancellations to your team, and rings enquiries who did not book, so no enquiry waits hours for a reply while your coaches are on the floor.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
Bigger organisation?
Multi-site gym chains and franchises
Enterprise runs enquiry answering and member campaigns across every club, connects to your group's own systems during the call, and can be deployed in your own cloud or on-premise. Designed with your team, with SLA-backed uptime and a dedicated account manager.
FAQ
Frequently Asked Questions
You set the intro classes, tours and times you offer, and the AI books the caller into one during the call, then confirms by SMS or email if you choose. Every booking lands in your Frontly dashboard with the caller's details, their goal and the full call transcript, so your team can follow up.
Yes. You approve the answers on membership types, the joining process, hours, parking and facilities, and Frontly answers from them on every call. Anything it cannot answer from your approved answers, it takes as a message or passes to your team instead of guessing.
Frontly does not process the request. It takes the member's details and reason, then transfers the call to the person you choose, with a spoken briefing, or takes a message if nobody is free. That keeps a retention conversation with a human who can make an offer.
Yes. Frontly answers 24/7, public holidays included, so an enquiry at 9pm or 5am is answered and booked rather than left to voicemail. For an unstaffed club, urgent calls such as a member locked out can be sent to your on-call number, however you set it.
Gym software assistants mostly answer timetable questions inside their own app. Growing membership also takes follow-up: ringing this week's enquiries who never booked, reminding intro bookings, and calling opted-in lapsed members. Frontly runs those campaigns over the lists you load, warm-transfers freezes to your team, reports outcomes on every call, speaks more than 40 languages, and comes with a first workflow set up with you.
Yes. Load the missed-call and web enquiry list and Frontly runs an outbound campaign the next morning, retrying anyone who does not pick up, answering their questions and booking an intro class. Calls run within legal calling windows, with Do Not Call Register screening built in.
Yes, to an opted-in list. Frontly rings lapsed members, asks what changed and books them into a class or a conversation with your team, then records every outcome in your dashboard so you can see which campaign brought people back.
GymMaster is Available: you connect it with your permission and we set it up with you during onboarding. Mindbody Requires vendor approval, meaning Mindbody has to approve the connection first, and we make that request with you. Either way, every booking lands in your Frontly dashboard from the first call.
As close to immediately as you can. In a US audit of 2,241 companies, the average reply to a web enquiry took 42 hours, and 23% never replied at all. Frontly answers a membership call the moment it rings, and can run a call-back campaign over the web enquiries you load.
Yes. A prospect more comfortable in Mandarin, Hindi, Arabic or Vietnamese can ask about memberships and book an intro class in that language, across more than 40 languages with coverage varying by language. English callers hear a natural Australian voice you choose, and every call is transcribed in your dashboard for your sales team.
KEEP EXPLORING
Keep exploring Frontly for Gyms & Fitness
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Prospects ring at 5am and 9pm when the desk is empty. See how unstaffed hours are covered.
See after-hoursVirtual receptionist cost in 2026
What human and AI receptionists actually cost in Australia, and where each wins.
Read the guideReady to Answer Every Gym Enquiry?
Get your AI front desk answering membership calls in about an hour. No commitment beyond the plan you pick. Flat monthly rate.