Virtual Receptionist for Salons, Spas and Massage
Hands on a client. Phone ringing.
Frontly answers and books the appointment, so the chair never loses to the phone.
The short answer
What is Frontly's salon virtual receptionist?
Frontly is an AI virtual receptionist and answering service for Australian salons, spas and massage clinics. It answers every call 24/7 while your hands are on a client, books and rebooks appointments, answers price and service questions, and handles cancellations. It also runs outbound reminder and gap-filling campaigns, with every booking captured in your Frontly dashboard.
THE PROBLEM
Every Cancellation and Missed Call Is an Empty Chair
$212,000
a year lost to cancellations and no-shows, on average, among the 228 Australian and New Zealand salon owners and managers surveyed.
Source: Kitomba salon survey, 2026 (AU and NZ)
24%
of surveyed salon owners had no system at all for managing cancellations. The slot simply goes empty.
Source: Kitomba salon survey, 2026 (AU and NZ)
20%
of surveyed salon owners do nothing when a slot opens up.
Source: Kitomba salon survey, 2026 (AU and NZ)
HEAR IT FOR YOURSELF
Your AI Receptionist Is Ready to Talk
Call our AI agent right now. It will take a salon booking, just like it would for your business. No signup required.
Test Call
Talk to the AI agent right now from your browser. Hear exactly how Frontly will sound for your business.
HOW IT WORKS
Live in About an Hour. No Disruption to Your Day.
Connect Your Phone
Forward your existing salon line or get a dedicated AI number. No hardware changes needed.
We Help Set Up Your First Workflow
Our team helps set up your first workflow around your services, stylists or therapists, appointment lengths and cancellation policy.
Go Live
Frontly answers every call, books and rebooks clients, handles cancellations, and runs your reminder campaigns.
WHAT FRONTLY HANDLES
Every Salon Call, Handled
From a Saturday colour booking to a remedial massage rebook, Frontly answers the calls you cannot get to. Every booking is captured in your Frontly dashboard, and the software listed on this page shows its exact connection status.
New bookings
Takes the client's name, number and service, offers the first suitable time with the right stylist or therapist, and books it, including the patch test first.
Rebooking
Returning clients ring to book their next cut, colour or massage. Frontly recognises them, recalls their usual service and finds a time.
Price and service questions
Answers questions such as how much a balayage is, how long a treatment takes, and whether you are open Sunday, from your own knowledge base.
Cancellations and running late
Takes the cancellation or the running-late call, updates the booking, and frees the slot so it can be offered to someone else.
Gift vouchers and group bookings
Takes a message with the details for bridal parties, group bookings and voucher requests, and transfers to a team member when you want a person involved.
OUTBOUND CAMPAIGNS
Outbound Campaigns Over Your Client List
Load a list and Frontly works through it, with smart retries on unanswered calls. Do Not Call Register screening and legal calling windows are built in, and promotional campaigns go only to your opted-in clients.
Appointment reminder campaign
Frontly rings tomorrow's booked clients to confirm, and finds a new time for anyone who cannot make it, so cancellations arrive early enough to refill.
Rebooking campaign for clients due back
Frontly works through your opted-in clients whose colour, cut or massage is due, reminds them it has been six weeks, and books the next visit.
Gap-filling campaign when a slot opens
When a client cancels, load your opted-in list for that day and Frontly rings it in order, booking the first person who says yes.
Quiet-day and voucher campaign
Frontly phones your opted-in list with a quiet-day special or a gift voucher reminder before a busy gifting season, and books those who are keen.
Visual Workflow Builder
Script Your Front Desk Without Code
Your First Workflow, Built With You
Our team maps your services, your stylists or therapists and your cancellation policy, and sets up your first workflow with you: exactly what the AI asks before it books a chair.
The Right Person and the Right Length
Colour plus cut takes longer than a trim, and a patch test comes first. The script books the right stylist for the right amount of time.
New Client Versus Regular
A first-time caller is asked what they need. A regular is greeted by name and offered their usual.
Change It Yourself
Adjust services, prices, hours or the questions asked any time in the visual builder, without waiting on us.
Warm Transfer to Your Team
Route a VIP client, a complaint or a bridal enquiry to the right person, with a spoken briefing so the caller never repeats themselves.
Cross-Call Memory
Your AI Remembers Every Client
- Regular clients recognised the moment they call
- Usual service and preferred stylist recalled automatically
- No asking a returning client to repeat what they had last time
- Full call history on every client before your team picks it up
Frontly Dashboard
Every Booking Captured While Your Hands Are Busy
Every Booking In One Place
Bookings land in your Frontly dashboard with the service, the time and the client's details already captured.
Full Transcript on Every Call
Read exactly what the client asked for, so the stylist knows what is coming before they sit down.
Outcome Analytics
See how many calls became bookings, and which campaigns refilled the diary.
Cross-call History at a Glance
Every previous call from that client, with the outcome already tagged.
Messages Sent To You
Email or SMS notifications push new bookings and messages to your phone between clients.
Outbound Campaign Manager
Fill Gaps and Cut No-Shows With Campaigns
Reminder Campaigns at Scale
Frontly works through tomorrow's bookings, confirms each one and offers another time to anyone who cannot come.
Gap-Filling Campaigns
When a slot opens, load your opted-in list and Frontly rings it and books whoever says yes.
Same Builder, No New Tool
Script the campaign in the same drag-and-drop builder you used for inbound.
See What Landed
Track which campaigns actually refilled the diary, so you know which to run again.
INTEGRATIONS
Works with the software salons, spas & massage already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Health, dental and allied health
Fitness, beauty and wellness
Team messaging
CRM, calendars and productivity
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Integration allowances vary by plan. See Pricing for what's included.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for a salon, spa or massage clinic?
An answering service takes a message while your hands are on a client, and someone calls back later. An AI receptionist books the appointment during the call. For a salon, spa or massage clinic, that is the difference between a rebooked client and a number on a list that has already tried the next salon.
Where a staffed answering service still wins
A person can hear a nervous first-time client, or someone booking a treatment after a hard month, and make them feel welcome before the appointment even starts. For a business built on personal care, that warmth on the phone is part of the brand, and a staffed service can deliver it. Some owners will always want it on every call.
Where Frontly wins
Most salon calls are prices, availability and rebookings, and they arrive when nobody can pick up. Frontly answers them at any hour, handles cancellations, and phones clients to fill gaps and confirm appointments, so the diary fills without the team stopping a service to answer.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
Bigger organisation?
Salon and spa groups
Enterprise suits groups with many salons, spas or clinics. It connects to your group's own systems during the call, runs campaigns across every location, and can be deployed in your own cloud or on-premise, with an SLA and a dedicated account manager.
FAQ
Frequently Asked Questions
Frontly answers every call the moment it rings, so nobody waits for you to finish a foil or a treatment. It books the appointment, answers price and service questions, and takes a message when you want to speak to the client yourself. Each booking appears in your Frontly dashboard with the full call transcript.
Yes. You set your services, how long each takes, who performs it and any rule such as a patch test first. The AI checks availability against those rules and books the combination on the call, for example a colour and cut with a named stylist, rather than a generic slot.
Salon software assistants mostly take bookings inside their own diary. What fills a column is the follow-up: tomorrow's reminder calls, clients due for colour, a cancelled slot offered to your opted-in list. Frontly runs those campaigns over the lists you load, warm-transfers to your team with a spoken briefing, reports outcomes on every call, speaks more than 40 languages, and comes with a first workflow set up with you.
Yes. Frontly can run a reminder campaign over tomorrow's bookings, giving clients the chance to confirm or move their time. When a cancellation does happen, run a gap-filling campaign over your opted-in clients and Frontly books the first person who says yes.
Both are listed as Requires vendor approval, which means the software company must approve the connection first, and we make that request with you. We do not claim booking write-back into either today. Your AI is answering in about an hour and every booking lands in your Frontly dashboard from the first call.
Yes, both are marked Available on this page. You connect them with your own permission and we set them up with you during onboarding. Remedial massage and physio-style clinics can then use Frontly alongside their practice software, with every call also captured in your Frontly dashboard.
Frontly answers from the knowledge base you give it, so you decide what it says about health-fund rebates, such as which treatments you offer and what the client should check with their fund. For anything else, it can transfer the caller to your team or take a message.
Yes. Frontly answers 24/7, public holidays included, so clients can book at 9pm or on a Sunday rather than ringing the next salon. Messages and bookings are waiting in your dashboard when you open, with email or SMS notifications if you want them sooner.
Yes. A client can ring in Mandarin, Hindi, Vietnamese or Arabic and book a colour, a facial or a remedial massage in that language, across more than 40 languages in all. English callers hear a natural Australian voice that you choose, and every call is saved with a transcript in your dashboard.
About an hour for a standard setup of hosted inbound answering. Most of the work is agreeing your services, appointment lengths, cancellation rules and who a transfer should reach. Outbound campaigns and software connections are scoped with you, and you review the workflow before it goes live.
KEEP EXPLORING
Keep exploring Frontly for Salons, Spas & Massage
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksOutbound campaigns
Recalls, follow-ups, arrears, and lead reactivation dialled automatically at scale.
Run outboundAfter-hours answering
Clients book at 9pm when the salon is dark. See how evening and Sunday calls become appointments.
See after-hoursVirtual receptionist cost in 2026
What human and AI receptionists actually cost in Australia, and where each wins.
Read the guideReady to Stop Missing Calls Mid-Appointment?
Set up your AI salon receptionist in about an hour. No commitment beyond the plan you pick. Flat monthly rate.